- Responsible for planning, developing, and executing best in class marketing plans for the top EMEA digital key accounts as well as Sportstyle customers to gain market share and stand out from the competition
- Support local market etail/ digital content production for selected customers and follow up on execution
- Trade Marketing with digital Key accountsCreate marketing strategies and plans to gain market share with best Brand consistencyTrade marketing contact for e-tailers, work with SAM and SDA to develop and deliver the customer marketing plan, identify account shopper profile to develop seasonal plansDevelop and manage implementation of local marketing plan to complement global planTrack activities' results and leverage insights to continuously improve marketing solutionsManage and align marketing budgets to maximize ROI and drive revenue growth
- Online shopper experience framework (OSEF)Evaluate via our OSEF process the quality of our presence with the selected partnersEnsure providing the best brand/consumer experience with our key partnersRecommend the SAM/SDA areas to improve our brand presence within negotiationsCreate and manage our wholesale digital brand stores and showcase Best/Worst cases by bsns areaProvide guidelines and share via the EMEA E-tail community best practice examples
- Product contentTake full ownership of the presentation of product content and brand stores, supporting our partners in creating tailored content solutions utilizing our brand centerCo-ordinate internally the relevant product copy including translation, enhanced viewing options and media content to ensure products are presented consistently cross borderProvide feedback to Brand HQ and EMEA WA MM on toolbox required to present our product content through our strategic accounts ( images, video, selector guides, prod attribution,..)Ensure our product content is consistent with brand guidelinesSupport retailer on linked products/ basket building ideas through features like "Customers also viewed/bought" "Complete the outfit" etc
- Local Key Account digital supportDeliver digital campaign assets to local Shoppers and selected customers for local executions managing the interface with internal/ external content production agenciesLead assets list creation for applicable consumer touchpoints, ensure planning and on-time delivery of the integrated marketing toolboxesDay to day management with local markets on required toolbox
- Customer and web dataDrive on deep analytics tools to fuel demand, raise engagement, drive traffic, increase conversionUtilize customer conversion data to identify opportunities to enhance our product content and drive sell through within the retailerLeverage sell-through data and web analytics to optimize consumer calendar execution, brand consumer experience and product content presentationBuild action plan based on digital KPI provided by the bsns analyst (share of shelf, traffic, conv rate)
- Other tasksMarket trends: keep updated on technical trends within the E-commerce sector on how retailers / brands are presenting their product stories to consumersEMEA link: provide support to EMEA digital marketing to help implement our campaigns with strategic accounts; align closely with own E-comm teams to share best practice and identify opportunities to enhance our web presentation using performance dataMay assist transversal project within the dpt, the digital brand team or the Ecom team Qualifications
- Needed Work Experience: Minimum / years of experience in Digital sales accounts or Digital Trade Marketing. Experience in working directly with digital accounts is a plus. Sports industry experiences or passion for sports is an advantage.
- Education: University Degree level. Driving License.
- Specific Skills: Delivery and presentation of customers plansExperience of developing product copy or digital images is advantage, knowledge of web reporting software, high levels of awareness of SoMe and digital trends,Experience in working in fast paced environment, strong analytic, summarization & problem-solving skills, project management skillsUnderstand consumer and trade needs
- Foreign Language(s): proficiency in English
- IT Skills: command of Microsoft Office, graphic/ design programs are a plus.
- Transversal Skills:Output orientation: Develop and manage operational results: set themselves ambitious targets, achieve them and know when to step back to improve the results. Be proactive, assert themselves.Sense of customer service: Understand and integrate the needs of internal/external clients, to respond adequately in line with the interest of the company.Ability to work as a team member and to collaborate: Promote information sharing and team spirit, contribute to collective efficiency.Ability to lead and/or support the change: Encourage, bring about and manage the change. Able to question themselves and adjust their behavior and methods (if necessary) to achieve results.Creativity and innovation: Explore, make new ideas come to life, striving ceaselessly to improve. Be creative to fall within innovation projects regardless of their level of responsibility.Professional commitment: Demonstrate passion and personal investment to develop our brand.Integrity and trust: Respect corporate values and the duty of confidentiality.
- Other Specific Transversal Skills: Results oriented, business focused, high attention to detail, rigor, excellent interpersonal, verbal and written communication skills, multitasking skills, entrepreneurial. Additional Information
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Marketing Specialist Etail Accounts UK W/M - Camberley, United Kingdom - Salomon
Description
Job DescriptionWe are looking for a Marketing Specialist Etail Accounts UK W/M Salomon:
You will work in close collaboration with our Key account managers, Headquarter brand marketing, Analytical department and local UK marketing team.
You will report directly to the Marketing Manager Winning Accounts EMEA
Main Activities:
Permanent contract, Full time
Job based in UK, preferably London
