- Evaluation of TaylorMade in store performance, to develop and deliver relevant marketing solutions.
- Ownership of TaylorMades visual merchandising in store, including retail conversion, brand positioning and staff training.
- Assuming role of regional marketing expert reporting on local trends that affect TaylorMades competitiveness.
- Management/translation of marketing activity, and support with marketing calendar for Key Accounts.
- Responsibility for how we are perceived at retail for each key account including making recommendations for better brand and product image to drive sales.
- Provision of support to field accounts, ensuring all marketing activity is aligned to European commercial and strategic objectives.
- Tracking and analysis of marketing activity for all accounts to demonstrate ROI and quantify marketing activity.
- Servicing marketing requirements of our field sales teams
- Working closely with regional Buying Groups to plan and execute a calendar of marketing activity.
- Ownership of Trade Shows and events. What we are seeking
- Knowledge and/or experience in marketing (trade focused advantageous)
- Fluency in French and mastery of the English language
- Experience of account management, and coordination and execution of projects (essential)
- An interest in sport and/or enjoys and participates in the game of golf (advantageous)
- Strong communication, organization & planning skills; able to lead change through creative and innovative ideas.
- Willingness to travel when required. If you enjoy working in a fast-paced environment, have knowledge and/or experience of marketing, are fluent in French and are a golfer or sports enthusiast, we would love to hear from you
ADZN1_UKTJ -
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Regional Marketing Executive - Basingstoke, United Kingdom - TaylorMade Golf
Description
TaylorMade Golf is a market leader at the top of their game. Our products are enjoyed globally and our brand synonymous with innovation, exceptional athletes, cutting-edge technology, and storytelling to excite and unite golfers to play with the bestWe are now looking for a marketeer (and ideally a golfer) to join the Trade Marketing team in Basingstoke to ensure the flawless execution of go to market plans and marketing activities with the trade across Southern Europe, where the main focus will be France.
Day to day responsibilities will be focused solely on marketing activity within the South Region and will include:
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