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    Marketing Executive - London, United Kingdom - Placeholder

    Placeholder
    Placeholder London, United Kingdom

    3 days ago

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    Description
    At Matter Labs, we believe freedom drives progress and prosperity.

    To achieve this goal, we're building zkSync — a credibly neutral, fully open source technology stack and network on top of Ethereum, which is owned and governed by its community.

    We use advanced cryptography called zero-knowledge proofs to scale Ethereum infinitely without compromising on security or decentralization.

    With a world-class team, a community of over 1M supporters across Twitter + Discord , and hundreds of millions $ in funding , we have abundant resources to accomplish the mission.

    We're seeking a skilled and entrepreneurial Product Marketing Lead to expand the network of external developers and teams contributing to zkSync.

    Additionally, you'll collaborate with crypto projects and major brands that utilize zkSync to introduce innovative offerings to billions of users.

    In this position, you'll collaborate closely with Product, Engineering, UX, Growth, and Developer Relations teams to shape and implement effective go-to-market strategies.

    Your role involves enhancing the developer and user experiences through compelling content, managing product story and positioning, overseeing new product launches, and facilitating easy discovery and adoption of new features for the community.

    Ultimately, your role will involve uncovering valuable insights, converting them into opportunities for both product and marketing, and motivating teams to take decisive action.

    Develop a comprehensive marketing strategy that combines business goals, technical insights, and campaign schedules. Strengthen the expertise of the Growth and Business Development teams to align on target audiences, channels, and countries
    Collaborate closely with marketing and developer advocacy teams to amplify zkSync's visibility among developer audiences to grow the community of builders
    Partner with Product and Growth teams to clearly outline marketing requirements. Coordinate across various aspects of Growth — including brand design, communications, events, social media, content marketing, ecosystem marketing, education, community and more
    Conduct user, developer, and market research. Keep tabs on the Ethereum landscape, crypto/blockchain/web3 trends, and industry developments
    Several years of work experience in product marketing with cross-functional experience
    Experience developing and executing GTM strategies, creating high-impact growth marketing campaigns for technical audiences
    Familiar with various product marketing techniques
    Prior expertise in creating engaging user-centric content focused on product and technical features
    Strong communication skills in English and proven ability to efficiently work with remote teams
    Ownership mindset and a track record of successfully accomplished projects
    usability studies, contextual inquiry, surveys, etc)
    Previous experience in web3 or blockchain companies/projects
    Experience working with data/analytics tool
    All positions are 100% remote (with optional travel to team and/or industry events). Both our team and community are made up of people from diverse backgrounds. That's why, out of politeness and respect, we refrain from opinions on politics, religion, or sex at the workplace.
    This ethos will underpin our positive-sum community as we evolve toward full decentralization.

    Important:
    We are remote-first, operating in the timezones between UTC-5 (Latam and Atlantic Coast) to UTC+7 (South-East Asia). While we're currently not hiring in the US, we do consider US-based applicants willing to relocate.
    #
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