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    Online Specialist - Birmingham, United Kingdom - Proximity Recruitment

    Proximity Recruitment
    Proximity Recruitment Birmingham, United Kingdom

    2 weeks ago

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    Description

    Proximity Recruitment are searching for an ambitious PPC Specialist (£35,000 + Benefits) to join a successful retailer near West Bromwich and contribute to a digital team of 5 in an expanding online business.

    The successful PPC Specialist will execute paid advertising campaigns and work closely with the eCommerce Manager to analyse results, spend and opportunities.

    Plan, develop, implement, track and optimise all paid marketing campaigns and channels including search and social.
    Create and build campaign strategy, research keywords, analyse competitors and continue testing and optimisation.
    Maintain company image, promotional objectives, and adhere to terms and conditions when building ads and ad copies.

    Maintain and monitor keyword bids, daily and monthly budget caps, impression share, quality score and all top-level account metrics Generate new paid search campaigns, ad groups, and accounts and aid in the creation of new paid search marketing initiatives.

    Test, implement and optimise digital search campaigns as well as paid social media campaigns across all areas of the business to drive customer engagement and ROI.Work on continuously improving paid advertisements by increasing CTR, quality score, conversions, conversion rates, and increasing ROAS.Landing page optimisation / implementation.

    Creative testing and optimisation.
    Competitor analysis.
    Track, measure and report all activity in line with performance based KPIs and benchmarks.
    Keep up to date with latest industry news, and best practices.

    Relevant degree or equivalentAt least 1 year experience in similar roleAnalytics and numericalKnowledge in reporting platforms such as Analytics and Data StudioExcellent knowledge of advertising platformsIf you are looking for your next step in paid media & PPC this could be a fantastic opportunity to join an established company with luxury products and the chance to make a real impact with their online sales.

    The position is 5 days a week in the office.
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