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    Customer Lifecycle Manager - London, United Kingdom - Salt

    Salt
    Salt London, United Kingdom

    2 weeks ago

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    Description

    Job Description

    Salt is collaborating with and brand new publishing client to source a savvy Customer Marketeer to join their B2B tea to support in the delivery of their personalised communication strategies and translate strategic objectives into intricate, multichannel customer journeys on their platform.

    In this role, you will monitor and refine their performance metrics while pioneering innovative CRM methods, explore channels and conduct A/B tests to enhance scalability opportunities. You will deliver top-tier customer lifecycle experiences, loyalty campaigns, and driving growth within their existing client base.

    This is a min 6 month contract role, hybrid to their London HQ circa 2-3 days per week.

    Roles & Responsibilties will include:

    • Designing, developijng, and executing both triggered and ad-hoc subscriber lifecycle communications.
    • Leverage new marketing automation techiques to influence campaign design, touchpoints throughout the customer journey, content creation, engagement tactics, and conversion rates etc.
    • Lead in delivering best practices to enhance campaign effectiveness while pinpointing areas for improvements.
    • Collaborate with internal teams to deploy data-driven engagement comms.
    • Implement engagement strategies such as trigger-based email communications, display advertising, direct mail, and social media outreach to subscribers.
    • Tailor content, site tools, and functionalities to cater to the diverse needs of various customer segments.
    • Develop behavior-driven campaigns aimed at fostering product adoption and boosting revenue.
    • Collaborate with the wider team to craft marketing campaigns supporting cross-selling, upselling, and expansion efforts.
    • Collaborate with the data team to leverage behavioral insights for driving customer engagement.
    • Conduct A/B split testsvia online optimisation tools.
    • Oversee the entire project lifecycle, from copywriting to agency collaboration, defining contact lists, and executing email sends.
    • Effectively measure and analyse the impact of campaigns on customer growth, engagement, advocacy, and retention, and communicate findings within the marketing team and the organisation at large
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