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Burton upon Trent

    Brand & Category Insights Manager - Burton upon Trent, United Kingdom - Molson Coors Beverage Company

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    Description

    Why You Should Join Us

    For over two centuries, Molson Coors has been bringing people together over a cold beer, but today, our modern portfolio of award-winning brands extends beyond beer to meet the evolving tastes and preferences of our consumers.

    With a presence in over 100 countries and a team of 16,000 talented employees globally, we take pride in our traditions, brands and the role we play in uniting people to celebrate all life's moments.

    As one of the world's leading beverage companies, we are passionate about promoting responsible drinking and creating a sustainable future.

    In addition to popular favourites like Coors, Carling and Doom Bar, our beverage portfolio includes Aspall, Rekorderlig, Staropramen, Madrí Excepcional and Blue Moon. We also have an expanding and evolving premium spirits range that include Black Cow Vodka, Bandero Tequila and Tarquin's Gin and Twin Fin Rum.

    As a People First organisation, we're happy to discuss flexible working options.

    Your Purpose

    You will lead the insight journey on our Spirits portfolio as part of the wider Category & Brand Insight team. You will be responsible for data gathering, insight generation, opportunity mapping, and ultimately delivery of actionable insights to internal teams and our On and Off Trade customers. You will champion the voice of the spirits customer and consumer through our business planning processes (Integrated Business Planning, and Commercial Planning).

    Key Responsibilities

    • Being the subject matter expert for Spirits insight
    • Building compelling and penetrating consumer and category insight, true 'a-ha' moments from a wide range of sources, targeted to meet specific brand and category needs
    • Be a key influencer in the brand planning and business planning processes for the Spirits brands, ensuring the voice of the consumer and shopper is presented in a compelling and relevant way
    • Create and deliver category insight and actions within the framework of our Category Strategy. Create category growth stories for our brands that are compelling and actionable for both our on and off trade customers.
    • Champion the growth of our Spirits portfolio through better insight provision and delivery across the business and deliver the spirit goals

    About You

    • Experience in consumer or category insight roles in a brand-focussed organisation
    • Demonstrated capability of using a range of research and other insight generating inputs
    • Working with partner agencies.
    • Strong Project Management skills.
    • Impact and influencing skills to ensure objective insights land with the brand and business stakeholders.

    About Us

    • We're one of the UK's Most Attractive Employers winning the Top Employer award for the last 11 years.
    • Equal Parent Leave - as much or as little as you wish of 52 weeks parent leave, with 26 weeks at full pay irrespective of gender or path to parenthood.
    • Flexible work programmes to ensure a work life balance is maintained such as our market leading Moments That Matter for significant moments in your life.
    • Commitment to the physical and mental wellbeing of all our people reflective of our People First value.
    • We're committed to raising industry standards and leaving a positive imprint on our employees, consumers, communities and the environment which is reflected in Our Beer Print and our 2025 sustainability targets .

    Molson Coors Beverage Company: Building Careers

    Molson Coors Beverage Company is an Equal Opportunity Employer, and we seek diversity. We want to continue to create an environment where our people are truly able to be themselves at work, regardless of their gender, ethnicity, sexual orientation or religion. We want people to be able to bring their own creativity and style to work, so that we get diversity in our thinking across our organisation, as we believe that we are a better business for it.

    This makes our talent strategy simple – we want the best talent in all our roles, regardless of their background. We take pride in celebrating our unique brew and our people are our greatest asset.

    We are Disability Confident Committed. If you require any additional assistance or adjustments in advance of, or during the application and/or hiring process, please contact us at .

    We want you to succeed and will be happy to support you.

    .


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