- Partnering with senior leaders, marketing teams and the business to develop a global marketing strategy to maximize awareness and engagement, develop campaigns focused on future revenue growth across the full buyer journey;
- Translating business strategies into marketing strategies and leading the development of data-driven integrated omni-channel global marketing campaigns;
- Building relationships with, and managing a diverse group of stakeholders across a complex landscape on an ongoing basis;
- Balancing differing perspectives and priorities across the business to drive alignment and champion a firm one mentality;
- Acting as a subject matter advisor to senior leaders and the business to influence how the practice engages the marketplace to drive relevance, distinctiveness and growth;
- Understanding marketing trends and channels that increase demand generation and brand equity;
- Leveraging and providing expertise on marketing technology to enhance processes, asset creation and reporting across campaigns;
- Leading the development of channel strategies and marketing tactics across a wide variety of functional areas of the marketing mix including leveraging experts in: brand, digital and social marketing, public relations, analyst relations, collateral, thought leadership, sales tools and events;
- Possessing expertise in modern marketing and sales capabilities including automation principles and content marketing, ideally in a B2B or services context (Salesforce Marketing Cloud experience preferred);
- Leveraging data to evaluate the impact of marketing activities (at the strategy and campaign level) to influence the focus and direction of future marketing campaign strategies;
- Managing a priority marketing campaign with multiple activation channels and related cross-functional teams, balancing competing priorities and demonstrating flexibility to adapt to changing priorities;
- Navigating complex situations and where necessary, conducting difficult conversations with senior leaders across the marketing organization or business to jointly come to the right outcomes;
- Leading and coaching a team of strategic marketers to support professional development and build modern marketing capabilities; and, Conducting regular budget and resource planning to ensure effective and efficient delivery of marketing roadmap.
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Global Campaigns Director - Cardiff, United Kingdom - PwC
Description
The Global Marketing Organization (GMO) creates relevance, distinctiveness and growth for the PwC brand and business. We work together with the global markets and territory marketing leaders to deliver the go-to-market priorities aligned to Platforms, and enable sales and marketing excellence across the network.
The Global Campaigns team develops marketing strategies that drive awareness and authority around the most pressing issues shaping society and business today. The director will lead an experienced team and develop the global marketing campaign strategy, partnering with leaders across the business to drive opportunities at our largest global accounts. They will also develop a tech enabled marketing community within PwC, leading by example, upskilling market teams and sharing best practice.
Knowledge & Skills:
Demonstrates thought leader-level abilities with, and/or a proven record of success directing efforts
Not the role for you?
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The skills we look for
The PwC Professional is our global framework for defining and encouraging leadership at all levels. Learn more.
The Deal
'The Deal', our firmwide Employee Value Proposition' empowers our people to be the best they can be. Learn more.
Our commitment to you
We're committed to building a culture that empowers all of our people to thrive and feel a sense of belonging at PwC. Learn more.
Application support
If you're a person with a disability, if you're neurodivergent, or if you have a condition that you believe may affect your performance during our selection process, we'll be happy to make reasonable adjustments to our processes for you. Learn more.
