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    Marketing Specialist - Birmingham, United Kingdom - Online Education Services

    Online Education Services
    Online Education Services Birmingham, United Kingdom

    1 week ago

    Default job background
    Full time
    Description

    Online Education Services (OES) is a leader in online education. We partner with the world's leading universities to enhance the student experience for the digital era to meet our purpose of being the world's most impactful enabler of education. At OES, we are passionate about student success and the future of education.

    In 2024, we are launching a strategic partnership with a transformational UK university and looking for talented, ambitious individuals to grow our team. You will be joining OES at an exciting time with significant opportunities for professional growth, creativity, and impact.

    This position is a hybrid role based in OES' Birmingham office (2-3 days per week) with the remainder working from your home.

    Requirements

    The CRM & Email Marketing Coordinator will support the Marketing and Student Recruitment Team in creating and executing segmented data-driven marketing communications to maximise engagement with prospective students. They'll work alongside the Marketing Manager to create, manage, and optimise campaigns and be a true advocate for customer data within the team.

    • Managing email campaign strategy and having ownership of campaign planning and execution.
    • Run the day-to-day management of email delivery and execution, developing a programme of communications that deepens engagement with prospects and students.
    • Applying email marketing best practices across all areas, ensuring best-in-class campaigns.
    • Using a CPD to implement dynamic and personalised content across promotional campaigns.
    • Monitor overall KPIs on an ongoing basis and report on the performance of new initiatives, monthly KPIs and other customer marketing activity.
    • Work with the Marketing Manager to develop an effective A/B testing and optimisation plan with ownership for its execution and improving future email performance based on findings.
    • Develop and implement marketing strategies to reward and reactivate customers at different stages of the customer lifecycle.
    • Help to build a comprehensive view of our target students and improve visibility of customer behavior and targeting opportunities.
    • Maintain and manage customer data, responsible for data hygiene, standardisation, validation and de-duping activities, including GDPR requests.
    • Adapt the strategic plan in response to new opportunities and challenges throughout the calendar year.
    • Implement improvements and tailor future campaigns to keep increasing the open and click-through rates and to drive conversions.
    • Recommending and creating automated campaigns that comply with customer lifecycle and customer journey models, ensuring the content is targeted to the different needs of these customers.

    Skills, Experience and Qualifications

    • Working knowledge of email and SMS delivery platforms and related products.
    • One year + of experience working in digital marketing.
    • Experience in B2C marketing.
    • Experience in building/designing mobile responsive email HTML templates.
    • Appreciation of cross-browser/email compatibility issues.
    • Strong communication and interpersonal skills.
    • Ability to work well in a cross-functional environment with multiple stakeholders.
    • Excellent data analysis, presentation, written, and verbal communication skills.
    • Ability to handle multiple projects simultaneously and meet variable deadlines.
    • Understanding of digital attribution for campaign tracking and optimisation.
    • Experience creating and managing automated workflows.
    • Experience with managing email marketing campaigns and managing contact data.
    • Excellent organisation and time management skills.

    Benefits

    • Competitive salary
    • Engaging & vibrant organisational culture
    • Flexible working environment
    • OES values driven recruitment principles
    • Career-life fit – health & wellbeing focus
    • OES strategy reflects respect, honesty & diversity
    • Continuous improvement through challenging & meaningful work
    • High growth industry & strong partner/shareholder backing
    • Genuine focus on students
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