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Marketing Manager - Aberdeen, United Kingdom - Draeger UK & Ireland
Description
Marketing Manager, Dräger Marine & Offshore / Dräger Hire - Draeger UK & Ireland - Job-ID VAs an international leader in medical and safety technology, we develop pioneering devices, software, services and solutions that people around the world trust.
The Marketing Manager is responsible for the Go-to-Market strategy for Dräger's Marine and Offshore business, Oil and Gas, Chemical segments and Draeger Hire.
In collaboration with the product Marketing Managers and Head of Marketing they will develop and adapt the marketing strategy and define all local marketing activities to meet business objectives.
The Marketing Manager is responsible for positioning the Dräger Hire Portfolio within the target segments.This includes the competitive positioning as well as the adaptation and development of the product differentiation message within brand guidelines.
The Marketing Manager is responsible for price positioning of the hire portfolio and adaption of the global / regional marketing materials for the local market.
Line manages and works in conjunction with the Communication Specialist in the development of local materials and sales support information.
The Marketing Manager is the segment expert. As the Marine and Offshore business, Oil and Gas, Chemical segments and Draeger Hire expert.The Marketing Manager is responsible for the implementation and execution of the Marine and Offshore business, Oil and Gas, Chemical segments, and Draeger Hire Go-to-Market strategy process in consultation with the Head of Marketing (considering global concepts) for each market segment.
The Marketing Manager Supports long-term brand awareness, thought leadership and key opinion leader activities across the safety segments and product areas.
They Drive business and competitive intelligence with regards to the area of responsibility within the global guidelines, understand future market trends and requirements and help to align strategies accordingly.
The successful candidate will need to be able to travel to the Aberdeen site weekly.to ensure and promote safe working conditions for all employees, visitors and contractors by implementing, monitoring and complying with occupational health & safety provisions
to embed our WeLEAD competencies – I build trust, I create value for the customer, I enable others, I provide direction, I embrace diversity, I deliver results
Head of Safety Marketing
Working in a team of fifteen, managing and supported by a marketing communications specialist, you will attend meetings at both Draeger offices and offsite to further the collective safety marketing strategy.
Marketing & Product Management experience preferably in a relevant industry or technical Safety role.Extensive experience in a B2B Marketing role
Experience in marketing and commercial strategy
Experience marketing technical safety products
Experience in the oil, gas & chemical industry
MS Office / CRM / TEAMS
Market research and market analyses methods
Business management, strategic marketing skills
Marketing Program development and execution
Strong communication skills in all forms including written, oral, email, telephone, and presentations
27 days holiday plus bank holidays, with option to purchase up to 3 additional days
Company car or monthly car payment allowance
Discounted critical illness cover, dental cover, and partner life assurance
Healthcare cash plan
Discounted shopping & leisure vouchers
Cycle to Work
Gym membership discounts – up to 25%
We ensure candidates with the required qualifications and experience will be considered for employment without regard to race, colour, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.
From hospitals to fire departments to industrial customers, people around the world rely on our products: cutting-edge technology that combines real engineering with the digital future.