- Actively driving business strategy, planning and decision making within the Leadership function.
- Lead and manage the Ecommerce function in line with the brand values across a number of disciplines to include Digital Marketing & Media, particularly PPC and Paid Social; Customer Activation & Acquisition; Marketing Communications; PR & Social; Product Management; Web Merchandising; UX & CRO, SEO & Content; Data, Analytics & Insight.
- Build a strong commercial plan to deliver, track and report against all business KPI's.
- Management of marketing budget across all channels, with regular engagement with finance teams.
- Budget management, forecasting and reporting to senior team
- Optimise the commercial plan to respond to market, customer and business needs.
- Build an optimised channel strategy to deliver strong growth ambitions and business objectives.
- Develop working practises that strive for constant efficiency and optimisation to deliver best ROI.
- Identity areas of opportunity and risk with solutions to address. Manage execution through others.
- Provide the business with accurate reporting, actionable insight and robust recommendations.
- Lead the recommendations on tools and techniques to improve business performance.
- Deliver a balance of transformation and transactional output in line with business needs.
- Provide market and competitor insight to develop business thinking and decision making.
- Build a high performing team through strong leadership and management principles.
- Improve performance management through regular feedback and talent enhancement processes.
- 10 years+ experience in Digital Marketing with at least 5 years in Direct Response channels
- 5 years+ experience in Customer Marketing, strong in campaign strategy, planning and initiation
- Expert in digital customer acquisition and activation strategies.
- Paid social, Google, SEO,
- Strong understanding of Brand, PR & Social Media marketing, experience in managing this function would be beneficial
- Strong analytical skills to include budgeting and forecasting in a high paced retail environment
- Hands on experience using digital analytics tools and good understanding of market software
- Advanced excel skills, comfortable with importing and joining data and using pivot tables.
- Excellent stakeholder management skills, communication & presentation skills
- Proven track record in talent development and building high performing teams
- Innovation and leading edge technical marketing experience in the digital arena
- Key is relationship building across group and the industry
- Ambitious and driven to achieve personal and business goals.
- Creative and adventurous. Open to new ideas, always seeking better ways of doing things.
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Ecommerce Director - Leeds, United Kingdom - POST recruitment
Description
POST Recruitment are recruiting an Ecommerce Director for a thriving Leeds based success story, if you're proven within a £30m+ eCom business and are looking for an incredibly well backed, yet autonomous director level role this is the one you've been waiting for....
First things first, this is a hybrid role, you will be part of the leadership team and in the office 2/3 days per week, leading, collaborating and mentoring a wider team. The client will not consider a fully remote candidate.
Duties will include
