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    Principal Consultant - London, United Kingdom - Silverdrum

    Silverdrum
    Silverdrum London, United Kingdom

    Found in: Appcast UK C C2 - 6 hours ago

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    Description

    Are you an experienced analytics / marketing science professional with experience of consulting across client MMM projects?

    This role is within the data consultancy of a well know media group, based in Central London.

    The role is focussed on a key client for the agency, within the health-tech sector.

    Salary to £85,000 + a range of fantastic benefits.

    Role Summary;

    Responsible for the project management of the advanced marketing analytics programme through the clients team based in London.

    You will be a key client contact for the team and agency, delivering strategic consulting, client presentations and updates.

    Responsibilities;

    This is a pivotal role within a highly strategic and data savvy global account and must ensure:

    • Be the primary day-to-day contact for the client and team enquiries across the team and other analytics delivery (digital attribution/performance analytics etc.). 75% of time.
    • Manage the project plan for the client
    • Be capable of delivering modelling output to clients via presentations and dashboards such as Tableau (specifying/editing). Full training and support will be given.
    • Work closely with clients to understand their business objectives and provide strategic insights and recommendations.
    • Hands on presentation development and delivery of summary presentations, meta analyses, and thought leadership from client analytic engagements.

    Experience Required;

    • Experience with business intelligence, advanced marketing analytics, marketing mix modelling, econometrics or related analytics experience.
    • Have experience of delivering complex multi-market MMM projects – in particular retail.
    • Have knowledge of R, SAS and other econometric applications.
    • Have experience of Tableau visualisation dashboards – ideally, considerable hands-on knowledge
    • Strong working knowledge of Microsoft PowerPoint and Excel.
    • Comfortable developing presentations using insights derived from analytics.
    • Experience working in a global environment managing cultural, time zone, and working style differences.
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