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    Head of Client Experience Delivery - United Kingdom - GlaxoSmithKline

    GlaxoSmithKline
    GlaxoSmithKline United Kingdom

    1 week ago

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    Description

    We're excited to be moving to our vibrant new home on New Oxford Street in central London from the end of June 2024.

    At GSK HQ, we're building an energising space where we can connect, collaborate and get ahead of disease together.

    Designed especially for us, it'll be one of the healthiest workplaces in the world, with best-in-class tech and bright, light spaces to help us thrive.


    Role :
    Customer Experience Delivery Manager
    The newly formed CX & Data organization is focused on bringing data and customer experiences to life. We harness the power of data and technology to ignite experiences that matter to patients, customers and GSK. We are a diverse team of x-functional talent who are creative, innovative, and accountable for impact.

    The Global Digital Hub is a vital pillar of this organisation, executing digital-only customer experiences across the General Medicines & Vaccines portfolio in markets outside the US with no local sales, marketing & medical resources.

    We are looking for an experienced and passionate Brand Manager to lead the design, implementation and ongoing analysis & optimisation of agreed brands across selected Emerging Market Countries.

    Moreover, the role will play a critical role, supporting the Associate Director – Customer Experience to play back key data and insights to business stakeholders in Global, Regional and Local teams to drive action in the pursuit of a much improved customer experience and higher performance impact.

    This role will report to the 'Associate Director – Customer Experience - EM" and will be a key member of the Digital Hub Team, successfully delivering against clear commercial & medical Regional performance targets.

    Support the execution of omnichannel integrated campaigns for priority market/brands across EM in a timely manner, with clear customer segmentation and targeting.

    Work closely with assigned Medical Affairs Managers within the Digital Hub team to plan and execute the campaigns, including implementation of DDCx user journeys and content planning across the broader channel mix

    Manage x-matrix stakeholders and third parties to execute flawlessly, including media agencies and relevant Regional and Local stakeholders in the LOCs.

    In alignment with global & General Medicine analytics framework, execute (or lead vendor to execute) tagging of content and campaigns to track usage and effectiveness for improvement.

    Carry out monthly campaign performance analysis , analysing all relevant data sets, distilling key insights and recommending actions for optimisation ready for presentation to snr management as part of ongoing agile sprint retrospectives.

    Work with scrum masters to ensure effective and efficient use of global digital platforms including latest best practices, updates or releases including new functionalities & channels.

    Manage content and activity demand forecasting and prioritization process with 3rd party vendors to ensure timely execution of campaigns / channels with appropriate regional governance

    Manage digital vendors, translation vendor, carry out necessary compliance and management monitoring activities on routine basis to mitigate identified risks across the Digital Hub .

    Own the development, implementation & continuous optimization of customer-centric digital framework
    Agile and entrepreneurial mindset with problem solving attitude to impactfully achieve teams goals.
    Previous experience in managing pharma prescription brands at local or global level
    Experience of GSK and 3rd party marketing channels & platforms for HCPs

    Proven track record of omnichannel marketing execution, including direct involvement in content & media planning, working closely with third party media suppliers.

    Experience in working with modular content
    Good Project planning skills
    Understanding of local Pharmaceutical codes and regulations
    Experience analysing data & analytics to distil insights to optimise marketing campaigns
    Stakeholder Management
    Partner closely with medical affairs managers and 3rd party agencies to drive timely plan execution
    Partners closely with subject matter experts to seek necessary input & collaboration, i.e. compliance, medical. legal etc.
    Demonstrates strong customer focus and awareness of digital industry trends

    Experience working with Rx brands at local or global level
    Digital Marketing degree or equivalent with significant experience in omnichannel execution of content and user journeys
    Hands on experience of content development and copy approval, i.e. Content Lab
    Excellent internal engagement skills - building credibility with, and insights through, a strong internal network of key stakeholders
    High accountability & track record of successfully delivering critical complex projects
    *We focus on the science of the immune system and the use of new platform and data technologies, investing in four core therapeutic areas (infectious diseases, HIV, respiratory/ immunology and oncology).

    This ensures that all qualified applicants will receive equal consideration for employment without regard to neurodiversity, race/ethnicity, colour, national origin, religion, gender, pregnancy, marital status, sexual orientation, gender identity/expression, age, disability, genetic information, military service, covered/protected veteran status or any other federal, state or local protected class*(*US only).

    We believe in an agile working culture for all our roles.

    .Please note should your enquiry not relate to adjustments, we will not be able to support you through these channels.

    We want to have an opportunity to consider a diverse pool of qualified candidates and this information will assist us in meeting that objective and in understanding how well we are doing against our inclusion and diversity ambitions.

    GSK does not accept referrals from employment businesses and/or employment agencies in respect of the vacancies posted on this site.

    All employment businesses/agencies are required to contact GSK's commercial and general procurement/human resources department to obtain prior written authorization before referring any candidates to GSK.

    The obtaining of prior written authorization is a condition precedent to any agreement (verbal or written) between the employment business/ agency and GSK.

    In the absence of such written authorization being obtained any actions undertaken by the employment business/agency shall be deemed to have been performed without the consent or contractual agreement of GSK.

    GSK shall therefore not be liable for any fees arising from such actions or any fees arising from any referrals by employment businesses/agencies in respect of the vacancies posted on this site.

    Please note that if you are a US Licensed Healthcare Professional or Healthcare Professional as defined by the laws of the state issuing your license, GSK may be required to capture and report expenses GSK incurs, on your behalf, in the event you are afforded an interview for employment.

    This capture of applicable transfers of value is necessary to ensure GSK's compliance to all federal and state US Transparency requirements.

    For more information, please visit GSK's Transparency Reporting For the Record site.
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