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    Deputy Director of Planning - London, United Kingdom - Dmgmedia

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    Description
    Our benefits package increases the longer you've been with us. 25 days' holiday (increasing by 1 per year up to a total of 30)
    ~ Upon joining you will be automatically enrolled onto the Pension Plan at the minimum level of 5% employee contribution, 3% Company contribution.
    ~ Life cover under the Pension Plan of up to 3x your basic salary.
    ~ DMGT Discounts (for discounts on online shopping, vouchers and reloadable cards)
    ~ Subsidised canteen
    ~ Our Employee Assistance Programme
    ~ Discounted dining cards

    is looking for a talented Deputy Head of SEO to join its SEO team, supporting the Head of SEO in implementing the Search strategy and continuing to grow Metro audience.

    If you're obsessed with breaking news, passionate about optimising content to get it ranking and bring in clicks, know how to win in Google Discover and can predict trends the newsroom will be writing about, this could be the role for you.

    Working with section editors across all departments, you will play a key role in shaping the content covers, as well as helping to develop long-term strategies around Search content and engagement.

    As well as the ability to spot stories that will drive Search traffic, suitable candidates will have a knack for suggesting engaging angles on news stories and be proactive on quiet news days.

    You will have experience using keyword research tools and know how to optimise content to rank.

    Responsibilities will also include shift leading, taking ownership of SEO projects, ensuring Google's best practices are adhered to by the newsroom and confidently advising reporters and editors across the site on all things Search.

    You will be comfortable using analytics software to support the Search strategy, as well as informing editors on their section's performance with daily reporting and recommendations.

    A keen interest in SEO news and how Google and other platforms affect publishers is must.
    Direct the SEO team on a daily basis to ensure Metro stays ahead of breaking news and trends
    Support the Head of SEO with executing search strategies at large
    Represent SEO across new conferences, forward planning meetings and more
    Occasionally lead news conference to shape Metro coverage
    Deputise for the Head of SEO in their absence
    At least 4 years experience working in SEO or audience roles in a newsroom
    Strong news sense and highly agile in a breaking news environment
    Deep understanding of audience analytics and able to turn data into actionable insights
    Knowledge of SEO tools - including Google Trends, Semrush and News Dashboard
    Proactive in suggesting and developing new ideas around topics and types of content
    Confident in optimising and nurturing existing site content and offering SEO guidance to reporters on fresh pieces
    Ability to apply existing SEO skills and knowledge to new tasks
    Understanding of legal covenants such as the UK Editors' Code of Practice
    Willingness to work in a dynamic, fast-paced 24/7 news environment
    Flexibility regarding shift patterns
    Some understanding of technical SEO

    dmg media's brands deliver highly engaging, trusted content to millions of loyal customers around the globe, 24-hours a day, seven days a week.

    The Mail brand reaches one in two Brits every month and is officially the best-read, most recognised, most engaged newsbrand in the country.

    Together, Daily Mail, The Mail on Sunday, MailOnline, Mail+, Metro, , i and inews.

    Our newsbrands maintain an unwavering commitment to uncovering the stories that matter most to our readers, ensuring that we remain experts at delivering relevant and insightful content.

    In October, the Mail became the largest news publisher on TikTok with over 7- million followers.
    *We are committed to increasing diversity and maintaining an inclusive workplace culture. We welcome applications from all qualified candidates regardless of their ethnicity, race, gender, religious beliefs, sexual orientation, age, marital status, or disability.
    We are Disability Confident Committed.


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