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    Social Media Strategist - London, United Kingdom - Zipabout

    Zipabout
    Zipabout London, United Kingdom

    1 week ago

    Default job background
    Permanent - Full time
    Description

    Core duties

  • Develop and implement social media strategies to drive brand awareness, increase engagement, and generate leads.
  • Create and curate engaging and shareable content across various social media platforms, including but not limited to Facebook, Twitter, Instagram, LinkedIn, and YouTube.
  • Manage the day-to-day operations of our social media channels, including content scheduling, posting, and monitoring.
  • Monitor social media trends, tools, and applications, and apply relevant insights to continually improve our social media presence.
  • Analyse social media metrics and generate reports to measure the effectiveness of campaigns and make data-driven recommendations for optimization.
  • Stay up-to-date with industry best practices, emerging platforms, and trends, and provide recommendations on how to leverage them for our brand.
  • Engage with our online community, respond to comments and inquiries in a timely and professional manner.
  • Collaborate with the team to align social media efforts with broader strategies and campaigns.
  • Stay informed about our industry and competitors, and identify opportunities to differentiate our brand through social media.

    • Vital experience

    Please don't try and blag these or tell us you will pick them up quickly - we don't have time to teach the following

  • Proven work experience as a Social Media Strategist or similar role.
  • Sound experience of working with consumer brands
  • Experience of building up a social media following from scratch is highly advantageous
  • Solid understanding of social media platforms, tools, and analytics.
  • Demonstrated experience in developing and implementing successful social media campaigns.
  • Proficient in using social media management and scheduling tools.
  • Excellent written and verbal communication skills.
  • Strong analytical and problem-solving abilities.
  • Ability to work independently and collaboratively in a team environment.
  • Familiarity with graphic design and video editing tools is a plus.
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