- Comfortable using Sprinklr for owned/brand social analysis: can setup dashboards, widgets and export and analyse owned social data using 'Social Performance Analytics' under the 'Sprinklr Social' module.
- Comfortable using Excel / Google Sheets for data storage, management, QA and analysis (e.g. pivot tables, formulas).
- Comfortable using other analytics and audience tools including, but not limited to, Talkwalker, LexisNexis, GlobalWebIndex. Can independently use these tools to set up search queries, dashboards, widgets and extract data.
- Knowledge of best practice metrics for owned social content measurement across the top social platforms. Further knowledge of earned social metrics an advantage.
- Can independently turn data findings into trends and recommendations.
- Can build client facing data-led report templates and write for a marketing audience (e.g. extract succinct, actionable takeaways from large data sets, produce Do/Don't/Test & Learn slides).
- B2B background an advantage
- Knowledge of paid content creation and analytics across Meta platforms, LinkedIn, TikTok and Reddit an advantage.
- Understanding the social content creation process (e.g. from content calendar planning through to content publishing) an advantage.
- Understand typical social and marketing terminology (e.g. A/B testing, conversion paths, PPC, CTR, evergreen content, dark post, geotargeting etc.) an advantage.
- Knowledge of data, creating reports, and analyse findings using native analytics for Meta platforms, LinkedIn, TikTok and Reddit an advantage.
- A warm and friendly team with a fantastic portfolio of global and UK clients
- A truly global network, the opportunity to be part of multi-market campaigns, regularly working with colleagues across the globe.
- Global mobility, a programme of short-term or permanent exchange opportunities, particularly in EMEA or the US.
- A strengths-based L&D framework with an in-house coach and development opportunities for career defining work.
- Flexibility. We've fully embraced hybrid and flexible working. We have a great office and human contact remains an important element of our culture
- Work-life balance, we all work hard but having a life outside work matters to all of us, and we support each other to achieve it.
- Culture Club – from office manicures, nutritionists, inhouse massage and acupressure sessions, to Yoga on the roof terrace, quizzes, boot camps, exhibits and summer and Christmas get-togethers.
- Opportunities to join our Employee Resource Groups (global and local), the Shadow Board or DE&I Steering committee.
- A Career Guardian Scheme for underrepresented talent and mentorship opportunities
- Pro-bono comms, volunteer opportunities and personal charity matching
- 25 days of holiday plus a day off on your birthday (or that of your child), all days between Christmas and New Year and a buy-back scheme for those who want more.
- 6-12 week sabbaticals
- BUPA medical cover – including 24/7 virtual GP, funded eye tests, fertility, and menopause support.
- Permanent Health Insurance
- Employee Assistance Programme (EAP)
- Generous Pension contributions, personal finance clinics and Life Assurance
- Discounted gym membership and FHeel Well reimbursement
- Cycle2Work scheme and season ticket loans
- Generous parental leave and emergency childcare provision
- Passion Project Grants – funding for your passions outside of work
- Retail, dinner or spa vouchers for key milestones
- Omnicom employee discounts across a variety of high-street retail, travel and entertainment venue
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Social Media Analyst - London, United Kingdom - FleishmanHillard
Description
Why FleishmanHillard?
We have been named PRWeek's Global Agency of the Year and Best Places to Work; a "Standout Agency" on Advertising Age's A-List; NAFE's "Top 50 Companies for Executive Women" for six years running; and among our firm's award-winning work we've taken home 5 Lions in the past two years at the Cannes International Festival of Creativity.
We are committed to creating an inclusive and equitable working environment for everyone. As the only PR Agency awarded EY's National Equality Standard (twice), all applicants will receive consideration for employment without regard to race, religion, ethnicity, gender identity, sexual orientation, national origin, disability or age. Do let us know if you need any adjustments made during the interview process.
The team
Within TRUE Global Intelligence (TGI), we are passionate about using research, data and information to uncover insights that are critical to understanding people, sectors, the media, businesses and markets. Our clients not only look to us to help provide them with business-critical answers for today, but to use this knowledge to innovate and plan for the future.
We're a friendly, hard-working and curious team of researchers and analysts from a wide range of backgrounds. We conceive and deliver both research, measurement and evaluation strategies for clients and teams across the agency.
Our mission is to put intelligence at the heart of all that the agency delivers. We work across the agency's entire client portfolio, providing research, analytics and intelligence services focused on corporate reputation, brand marketing, patient awareness, stakeholder engagement, tech innovation, B2B sales and product launches.
The role
50% of the role will be dedicated to working on a large, B2B social marketing client, where you will own the owned social data process, from maintaining data accuracy through to analysing and translating that data into findings & recommendations. In the other 50% of the role, you willprovide research, analytics, and intelligence through the analysis of social, media and digital conversations, by leveraging syndicated / published research, and via primary research methods (both quantitative and qualitative).
About you
Desirable, but not essential:
If you have experience in the above, are eligible to work in the UK and can commute to our Bankside office at least 3 days a week, we'd love to hear from you
What we offer you:
We will always treat your data in the strictest confidence. For further information our Data & Privacy policy is located on our website.
#LI-Hybrid
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