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    SEO Account Director - London, United Kingdom - GroupM

    GroupM
    GroupM London, United Kingdom

    2 weeks ago

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    Description

    Description

    Position at GroupM Nexus

    Role:SEO Account DirectorDepartment/Team:SEO & Content

    Role Objective

    Join the award-winning Mindshare SEO team We are seeking an SEO Account Director to play an instrumental role with one of our biggest clients in the retail sector. E-commerce SEO experience is essential for this position, along with an interest in the fashion retail sector.

    In addition to being top-class in SEO, we are looking for someone with exceptional communication skills who can be a leader with the team and to the client.

    About the role

    The candidate who gets the job will report to the Business Director, manage client teams, and work with other departments. As an Account Director, you'll make sure your clients' strategies are implemented successfully. You will be adept in setting expectations for your clients and managing the team to hit deadlines. You'll lead by example, championing department best practices, pushing yourself, your team, and your client to achieve the best results.

    The role would suit someone who is comfortable with technical SEO but has a broad range of experience across the full spectrum of SEO. Any experience working with ASO would also be desirable.

    Performance

  • Take ultimate responsibility for the output of your team.
  • Exceptional presentation skills with ability communicate to senior stakeholders
  • Capable of dealing with senior management internally and externally
  • Proactive approach to interrogating your client's performance.
  • Apply best practice rigor to how your accounts are being run.
  • Forward thinking and innovative approach to SEO & Content activity.
  • Attend all important internal and external client meetings.
  • Provide outstanding levels of client service in a proactive manner.Establish strong working and communication processes with all digital teams

    • Process

  • Develop ways of working that maximise client output
  • Ensure briefing, planning and finance processes are strictly adhered to by the team
  • Take responsibility for your direct report's development and career progression
  • Review the quality of team output and take appropriate action to improve delivery
  • Play an active role in the recruitment and interviewing process to build strong teams

    • Profitability

  • Increase SEO budgets of existing client base, by proving the value of the channel
  • Surface out-of-scope services to increase Mindshare revenue streams
  • Be commercially minded,
  • Ensuring effective management of available resources
  • Maintain awareness of all scopes of work for your client portfolio

    • Profile

  • Keep up to date with industry developments & proactively offer POVs to your clients
  • Become an expert in all SEO, Content & Digital PR services offered by Mindshare
  • Build a reputation as a trusted senior advisor for internal and external stakeholders
  • Play an active role in pitches, and other cross agency initiatives
  • Surfacing the best work within the team and promoting this internally and externally via case study submissions / award entries etc.

    • About you

    An e-commerce expert with experience in analysing and growing retail sites. You should have a strong understanding of SEO strategy and project management skills, including experience using project management tools. You'll need to be able to develop and lead client relationships and have exceptional people management skills. Proven experience improving organic performance for clients using SEO tools such as SEMRush, Ahrefs, and Majestic is essential. Experience with Adobe Analytics is preferable, as is experience working in or alongside Digital PR. You should be able to scope projects for clients with accompanying forecasts to demonstrate the value your strategy can drive. Good commercial acumen is necessary, with the ability to identify opportunities to help clients grow, in turn growing account revenue. You'll support the SEO Partner in improving our proposition, whether that be through developing additional services or improving standards of delivery. Strong process capabilities are required, with an ability to monitor account service levels and support with finance and recruitment processes. Experience working with production teams would be an advantage, as would an understanding of how SEO can integrate with other digital and offline channels.

    What we can offer you

  • A strong salary commensurate and in-line with relevant experience
  • 25 days annual leave and your birthday day off
  • Ongoing internal and external training opportunities
  • Flexible working
  • The opportunity to attend industry conferences and awards nights
  • Career and personal progression
  • Private Healthcare
  • Excellent pension matching structure
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