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    Insights and Effectiveness Manager - London, United Kingdom - Annalect

    Annalect
    Annalect London, United Kingdom

    5 days ago

    Default job background
    Description
    For a global luxury automotive brand, provide global insights and digital audience creation guidelines for media buying.
    Implement strategies for leveraging consumer data to drive growth
    Implement strategies for ways to apply performance insights to drive demand
    Provide guidelines and best practices to local market media teams to implement similar strategies
    Capability development within the audience

    Ingestion and distribution of client provided MI and research
    Monthly presentation of performance reports, which are supplied by the local markets
    Collaborating with the martech team members to identify appropriate data partnerships
    Develop methodologies that can be scaled across clients based on the audience work conducted for the this automotive client

    Help to develop and apply new capabilities (including new methodologies, technologies and data partners) in partnership with the Annalect Product development team to clients.

    Data strategy and planning
    Research interpretation
    Insights development
    Translating data into insights for stakeholders
    Audience Building

    Research & Insight teams
    Planning / Strategy teams
    Science or Marketing Science
    Development of consumer journeys
    Segments creation from research (either panel data or primary market research)
    Using a variety of industry data sets and reporting/analysis tools
    Python Coding experience
    Data visualisation an advantage

    Flexible Working

    We are committed to supporting and helping the Global Investment have a great work/life balance and a positive attitude to well-being.

    As part of this we have a flexible and hybrid working model as a core part of how we operate.

    We believe flexible & hybrid working can increases individual motivation, improves performance and productivity, and reduces stress as well as helping manage wellbeing generally.

    We will work with you to implement the best flexible working solution for you without compromising team performance and client delivery.

    We offer pension contributions, life insurance, health insurance, a generous holiday entitlement and many other employee benefits for all.

    We have an enhanced maternity leave, shared parental leave, paternity leave pay policy.

    Diversity

    At Global Investment, we are focused on equality and believe deeply in diversity & inclusion of race, gender, sexual orientation, religion, ethnicity, national origin and all the other fascinating characteristics that make us different.

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