Senior Marketing Analyst, Programmatic - London, United Kingdom - Salesforce, Inc.

Salesforce, Inc. London, United Kingdom

1 week ago

Description

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Senior Marketing Analyst, Programmatic - Public sector page is loaded

Senior Marketing Analyst, Programmatic - Public sector

Apply remote type Office - Flexible locations United Kingdom - London time type Full time posted on Posted 3 Days Ago job requisition id JR238671

To get the best candidate experience, please consider applying for a maximum of 3 roles within 12 months to ensure you are not duplicating efforts.

Job Category

Marketing & Communications

Job Details

About Salesforce

We're Salesforce, the Customer Company, inspiring the future of business with AI+ Data +CRM. Leading with our core values, we help companies across every industry blaze new trails and connect with customers in a whole new way. And, we empower you to be a Trailblazer, too — driving your performance and career growth, charting new paths, and improving the state of the world. If you believe in business as the greatest platform for change and in companies doing well and doing good – you've come to the right place.

Are you ready to help us scale the business? We are building Salesforce's Media Lab, a global centralized media operation across strategy, adtech, operations, intelligence, and of course, media. We're looking for versatile marketers who are curious, analytical, and have a passion for digital marketing support building this world-class organization.

Your Impact

As a Programmatic Strategist into Public Sector, you will own the digital demand generation and remarketing programs across the Salesforce product portfolio. Your core focus will be managing programmatic performance and growth across the funnel, generating quality leads, converting pipeline, and driving impact with our partners in Sales. You will work cross-functionally with cloud strategists, field marketing, product marketing, integrated campaigns, ad partners, adtech, operations, and media intelligence to build effective, efficient, and world-class programs.

As a key member of the Media Lab, you will:

Serve as in-house guide on everything programmatic – planning and execution to strategy and reporting
Run budgets, target attainment, media strategy, campaign and ad optimization, testing, performance critical metrics, and overall programmatic roadmap
Amplify every media dollar spend by monitoring, analyzing, and optimizing campaign performance
Collaborate with cloud strategy counterparts to improve channel education and 1st/3rd party audience data usage to improve performance
Provide regular campaign reports, updates, and optimization recommendations to the team's external partners
Own the relationships with our ad platform partners and third-party vendors
Stay up-to-date on industry practices, industry trends, and strategies in the programmatic landscape, educating the greater team as you learn
Research new, innovative tactics that boost campaign operations and increase digital business impact

Requirements:

Minimum 5 years driving business impact through digital marketing, preferably within the B2B or SaaS industries
Proficiency in Programmatic Platforms: Experience with platforms like Google Display & Video 360, DV360, The Trade Desk, or similar DSPs (Demand-Side Platforms) is crucial
Skills in setting up, managing, and optimizing campaigns across various channels (display, video, mobile, etc.) to achieve campaign objectives
Budget Management and ROI Analysis: Experience in managing budgets effectively and analyzing ROI for campaigns.
Ability to troubleshoot issues within campaigns, adapt strategies based on changing trends, and optimize accordingly.
Organizational skills to manage multiple campaigns simultaneously, adhering to timelines and budgets
Knowledge of government structures, policies, and processes is crucial. Understanding how public sector organizations operate and make decisions is essential
Familiarity with legal and regulatory frameworks specific to the public sector is a plus. This includes compliance with government procurement rules and transparency regulations
Thrive in a fast-paced environment – e.g. agency or start-up experience – working autonomously, and owning programs from inception to completion
Outstanding communication skills and a collaborative/team mentality
Strong analytical skills, with approach to problem-solve and stay curious to understand the WHY and the WHAT
Proficiency in using data visualization tools such as Tableau and Datorama
Proficiency in Excel and/or Google Sheets
Fluent in written and spoken English

Accommodations

If you require assistance due to a disability applying for open positions please submit a request via this Accommodations Request Form .

We are a recognised Disability Confident member under the UK Government Disability Confident employer scheme. We are committed to providing an inclusive recruitment process and will offer an interview to disabled applicants who meet the essential criteria for the role. Applicants are welcome to opt-in to the interview scheme as part of the application process. If you would like to apply under the scheme, please click the link to the Accommodations Request Form above and scroll to the UK Disability Confident Scheme section within the form.

Posting Statement

At Salesforce we believe that the business of business is to improve the state of our world. Each of us has a responsibility to drive Equality in our communities and workplaces. We are committed to creating a workforce that reflects society through inclusive programs and initiatives such as equal pay, employee resource groups, inclusive benefits, and more. Learn more about Equality at and explore our company benefits at .

Salesforce is an Equal Employment Opportunity and Affirmative Action Employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender perception or identity, national origin, age, marital status, protected veteran status, or disability status. Salesforce does not accept unsolicited headhunter and agency resumes. Salesforce will not pay any third-party agency or company that does not have a signed agreement with Salesforce .

Salesforce welcomes all.

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We're Salesforce, the Customer Company, inspiring the future of business with AI + Data + CRM. Leading with our core values, we help companies across every industry blaze new trails and connect with customers in a whole new way. And, we empower you to be a Trailblazer, too — driving your performance and career growth, charting new paths, and improving the state of the world. If you believe in business as the greatest platform for change and in companies doing well and doing good – you've come to the right place.

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