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    Digital Marketing and Business Management BA - Dundee, United Kingdom - Abertay University

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    Description
    BA (Hons) Digital Marketing and Business Management
    Choose an accredited Digital Marketing and Business degree.

    With our outstanding industry links, learn how marketing operates in the real world through expert guest speakers, projects that tackle real life business problems, work placements, sales pitches and offsite visits.

    Why study Digital Marketing and Business Management?
    Start building your future as a highly effective marketer and manager. From viral videos to influencers promoting their favourite products, you've seen and shared the work of digital marketers. Develop your marketing expertise and business skills for the digital era.
    It's a great way to start building your career.

    You'll cover topics such as social media marketing, brand management, market research and creative design, with a focus on solving contemporary business problems.

    You'll cover topics like social media marketing, business strategy and market research - developing your marketing skills alongside business management.

    Outstanding work placements and study abroad options

    Focussed squarely on employability, there's an option to go on a work placement and gain valuable industry experience, or you can choose to study overseas.

    Using our outstanding industry links, you'll discover how businesses really operate through:
    Projects tackling real-world business problems.
    Work placements.

    Learn how to use data to get a deep understanding of consumers and create engaging marketing strategies across digital platforms.

    At the same time, you'll cover all the different business functions, and gain an appreciation of how closely business and marketing decisions intertwine.

    All of this enhances your CV so you'll be work-ready when you graduate.

    Our marketing students graduate with a passion for innovation, teamwork, creative thinking and the ability to solve real-world business challenges.

    Abertayis widely regarded as THE place to come for high quality teaching. Scotland's Top Modern University - Student Satisfaction (National Student Survey
    UK University of the Year Teaching Quality (The Times/Sunday Times Good University Guide).
    Undergraduate Open Days
    Our 2024 undergraduate Open Days will be held on ...

    In addition to developing solutions to live business problems, in many of your modules you'll be encouraged to take part in entrepreneurial initiatives.

    Solve real world business problems

    Students are asked to develop solutions to real business problems set by organisations from a range of business sectors, including food and drink, banking, textiles, and telecoms.

    Working in small teams, students have to apply their studies to practical problems currently being faced by those businesses, before pitching their solution back to the company.

    Watch the video to find out more.

    Sponsored by IBM, this UK-wide initiative sees our students competing against other UK universities in hope of winning recognition for the best solution to a social enterprise challenge through simulation activities.

    Graduates who've specialised in marketing at Abertay have gone into successful roles such as:
    Advertising account executives.
    Digital marketers.
    Brand managers.
    Community managers.
    Thermo Fisher Scientific
    We're proud to have so many graduates scattered across the world.
    It's flexible
    This degree is part of a larger portfolio of 12 coursescovering business, accounting and marketing.
    The first two years cover a common curriculum including the basics of business, accounting, and marketing.

    Joining us in Year 1:

    You can choose to specialise withinMarketing, add one of the extra subjects above to it, or even move to anaccounting or business course in year 2.

    BA (Hons) Marketing with Events Management- or if you choose not to specialise, you will graduate in BA (Hons)Marketing and Business.

    We also haveinternational partner institutions, from the US to Asia and all stops in between, where you can study in English for a term or a year .

    It's a mark of the quality and valuable skills our marketing students gain.

    All applicants must have passes in English and Maths - National 5 grade C or GCSE grade C/4 or equivalent.

    National 5 ESOL is accepted in lieu of National 5 English.
    Business Management; English; ESOL; Religious, Moral and Philosophical Studies; If there is a subject that does not appear, please contact our Admissions Office (.All modules shown are indicative and reflect course content for the current academic year. Media and the Digital Society - SOC110
    Nature of Management - BMT101
    Introduction to Human Resource Management - BMT106
    Legal Systems and Methods - LAW100

    Digital Marketing Campaigns - BMT210
    Cases in Events Management - BMT212
    Digital Skills for University and Beyond - ABE103
    Research and Enquiry Skills for the Digital Age - ABE105

    We understand some people have faced extra challenges before applying to university, which is why we consider the background in which your academic grades have been achieved when making an offer.

    are eligible for free school meals
    are a government-recognised refugee or have asylum seeker status
    are a registered pupil with sustained engagement in a targeted aspiration-raising programme such as LIFT OFF, LEAPS, FOCUS West or Aspire North
    ... We offer a range of scholarships to help support your studies with us.

    As well as Abertay scholarships for English, Welsh, Northern Irish and international students, there are a range of corporate and philanthropic scholarships available.

    There are some listed below or you can visit the Undergraduate scholarship pages .
    A scholarship for prospective undergraduate Business students applying from England, Wales or Northern Ireland.
    This is an award of up to £12,000 for prospective international undergraduate students.
    Meet some of our graduates and find out what they've gone on to do.
    Hannah travels the world to manage her clients's online advertising with Google and its partner sites.

    We're keen to offer help to Ukrainian students who may wish to transfer from their existing institution in Ukraine or to register with us as new students for intake in September.

    There will be no tuition fees charged for the duration of the degree programme, as those with refugee status are treated as 'Home/Scottish' students and will also have access to the Student Awards Agency for Scotland bursary and student loans.

    Our Recruitment Team can help guide applicants.
    Our latest undergraduate prospectus is a great read if for those looking to start at Abertay in 2019.
    Get all of your questions answered: call us, emails us or chat with us online. We are here to help
    #

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