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    Senior Channels Marketing Manager - London, United Kingdom - SonarSource

    SonarSource
    SonarSource London, United Kingdom

    1 week ago

    Default job background
    Full time
    Description

    On a daily basis, you will

  • Generate and monitor KPIs for Sonar's strategic channel partners based on lead generation and revenue goals
  • Align channels and organization goals; provide approval, guidance, and direction as an SME
  • Collaborate with Strategic Value Added Resellers globally and the Channels team to build and implement strategies, build a sound business plan with strong activities to achieve your pipeline targets, and increase Channel's initiated opportunities closed won rates
  • Ensure channel-related activities are compliant and aligned with Sonar's branding and communication policies
  • Organize a channel marketing calendar of events and track the viability of active campaigns and channel activities
  • Stay up to date with Sonar's marketing team's blueprint, internal product roadmaps, and current digital trends
  • From time to time, provide on-site planning and support wherever necessary in tier 1 and maybe tier 2 markets
  • Measure effectiveness and ROI of activities and campaigns, calibrate and optimize for future activities and events
  • Collaborate with internal stakeholders such as sales teams and sales leadership to drive KPIs and positive outcome
  • Provide weekly updates and monthly reports on plans and channel activities
  • Challenge and improve processes as appropriate

    • The skills you will demonstrate

  • 10 years or more of channel marketing experience
  • Experience and proven record in building, executing, and maintaining, high-performance lead generation activities with Channel Partners
  • Experience in building out enterprise-level partnerships from a marketing perspective
  • Data-driven and has experience working with CRM tools such as Salesforce partner portal
  • Urgency, is curious, assertive, and a great communicator
  • Experience working in both enterprise and mid-size organizations and ready to bring the best and most applicable ideas to us
  • Ability to execute thought-out plan end-to-end
  • Challenges status-quo, leading and contributing to improvements
    • Why you will love it here
    • We value a safe work culture - founded in respect, kindness, and the right to fail.
    • We hire great people - we value communication skills as much as technical prowess and we strive to create a work environment that allows for everyone to succeed and feel empowered to do their best work. Our 500+ SonarSourcers from 35 different nationalities can relate
    • Work-life balance - a healthy work-life balance is very important at Sonar.
    • Flexible hours - we schedule our days in order to be effective at work, while also being able to enjoy life's important moments.
    • We promote continuous learning - in an ever-changing industry, learning new skills is the key to growth and success We're happy to support all employees in this journey if desired.
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