Marketing Executive - Canterbury, United Kingdom - Barretts

Barretts Canterbury, United Kingdom

1 week ago

Description

Marketing Executive - Job description

Reporting back to the Group Marketing Manager, the role of Marketing Executive is to look after a collection of brands within the Barretts Group.

Working with the relevant managers, you will create, execute, and analyse a varied range of campaigns through multi-channel media, including digital, traditional, and events, to achieve set marketing objectives and goals.

You will be a passionate and intuitive marketer, capable of working independently and as an integral part of a diverse and skilled in-house marketing department.

Responsibilities:

Diligently uphold multiple corporate identities.
Liaise with internal and external managers to support them in achieving business goals.
Understand the consumer behaviour of individual brands to create insightful and targeted communications.
Work to a quarterly marketing plan while also being able to work quickly on ad-hoc activity in response to a fast-paced working environment.
Creation, execution, and analysis of strategic multi-channel marketing campaigns.
Manage and build upon multiple social media channels, creating engaging and relevant content to increase followership and engagement.
Content management of websites with the latest offers, products, and rich media.
Monitor and improve search engine optimisation.
Conduct competitor and industry research to bring insight to campaigns.
Building personalised and highly targeted email and direct mail campaigns.
Ensuring consistency across integrated marketing communications.
Designing artwork for digital and traditional assets to Corporate Identify standards.
Design assets for paid social media and Google Display ads.
Record and edit high-quality, impactful video content for social media, website, and advertising purposes.
Reputation management via social media, review channels, and business listings.
Utilising time management and organisational skills to work to strict campaign deadlines.

Skills Required:

Experience in a B2C and/or B2B marketing environment.
BSc/BA in Marketing, Advertising, or relevant discipline.
Proficiency in Photoshop/InDesign.
Photography and videography skills.
Strong attention to detail.
Knowledge of HTML/CSS and experience with email facilities, e.g., Mailchimp.
Experience in using CMS.
Social media management.
Copywriting skills.
Knowledge of the latest marketing trends and tools.
Understanding of multi-channel marketing.
Proficient in Word and Excel.
Excellent communication skills.
Impeccable organization and time management skills.

Company Benefits:

32 days annual holiday (includes 8 bank holiday days)
Welcome pack & company induction.
Discounted servicing & parts across the Group
Annual staff social events
Barretts Summer Ball (held every 2 years)
State of art working environment

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