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    Demand Generation Manager - London, United Kingdom - Gleeson Recruitment Group

    Gleeson Recruitment Group
    Gleeson Recruitment Group London, United Kingdom

    4 weeks ago

    Gleeson Recruitment Group background
    Full time
    Description

    Demand Generation Manager

    Hybrid model (London) 1 day per week

    Salary: 60k to 65k

    I'm partnered with a B2B SaaS platform that caters towards the logistics sector. They've developed AI and robotics, which in turn provides real-time data to optimise processes.

    We're looking for someone who can create, plan and deliver integrated omni-channel campaigns, driving awareness and generating leads, pipeline and revenue. This role will require someone who can be hands-on as well as strategic, to develop multi-touch customer journeys.

    Responsibilities:

    • Create and execute diverse marketing campaigns across multiple channels to enhance lead generation and bolster the sales pipeline in both short and long timeframes.
    • Assess and enhance campaigns and projects, utilizing A/B testing methods to ensure maximum efficiency.
    • Monitor and oversee customer personas to gain insights into their purchasing behaviors across various industries and geographical regions.
    • Work closely with the digital marketing manager and cross-functional teams to fine-tune strategies and create supportive programs like sales enablement.
    • Scope out new markets and innovative advertising strategies to stimulate business growth.
    • Provide valuable customer and market data to optimize outreach efforts, increase conversion rates, and attract high-quality leads.
    • Monitor the performance of marketing endeavours, making necessary adjustments for optimal results.
    • Provide comprehensive performance reports to key stakeholders, spotlighting successes and identifying areas for enhancement.

    Background:

    • 6 year's experience in B2B demand generation, ABM or campaign management.
    • Plan, execute and measure high performing lead nurture campaigns.
    • Strong marketing experience, inclusive of: email marketing, social advertising, content syndication, SEM, Paid Media, webinars and direct mail.
    • Experience using marketing automation and CRM tools.

    At Gleeson Recruitment Group, we embrace inclusivity and welcome applicants of all backgrounds, experiences, and abilities. We are proud to be a disability confident employer.By applying you will be registered as a candidate with Gleeson Recruitment Limited. Our Privacy Policy is available on our website and explains how we will use your data.

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