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    Head of Commercial Accounts - London, United Kingdom - FE fundinfo

    FE fundinfo
    FE fundinfo London, United Kingdom

    3 weeks ago

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    Description
    Job Description FE fundinfo is a global leader in investment fund data and technology.

    We are proud of our vast, diverse, and highly skilled team, who help to make our industry Better Connected and Better Informed.

    In this pivotal role, you will lead us in crafting and executing a robust and growth-oriented go-to-market strategy, while also driving efficiency and effectiveness across marketing and operations functions.

    Your key responsibilities as a Head of Global Programs and Account Based Marketing will include:
    Developing performance marketing strategies for global ABM campaigns to drive qualified leads and pipeline growth
    Collaborating between product marketing and demand generation to create global multi-touch campaigns targeting defined account lists for cross-selling and new logo acquisition
    Driving marketing pipeline generation across functions, ensuring optimized deliverables and execution
    Cultivating strong executive relationships and serving as a key resource in marketing pipeline generation
    Providing guidance to marketing operations, including strategy development, automation, lead management, and data analysis
    Influencing marketing technology stack to support demand generation, ABM, and marketing operations
    Analysing performance reporting on demand generation, ABM, and marketing operations initiatives, making data-driven recommendations
    Staying updated on industry trends and best practices in demand generation, ABM, and marketing operations
    To join us as a Head of Global Programs and Account Based Marketing, you will need the following skills and experience:
    You should demonstrate experience in demand generation, crafting strategies to meet commercial pipeline targets and executing them across various product portfolios
    You must lead account-based marketing strategies, measuring and refining results to optimize ROI, while collaborating with sales on account segmentation and targeted offerings
    You should have experience managing marketing operations, generating lead-to-close reporting shared with senior management to showcase marketing's contribution to pipeline and closed-won deals
    You have experience in technology and/or financial services industries, with familiarity in B2B/SaaS FS and technology environments
    You are proficient in using marketing automation platforms (e.g., HubSpot) and CRM systems (e.g., Salesforce)
    You are skilled in data analysis and reporting, with the ability to derive insights and make data-driven decisions
    By joining the team at FE fundinfo as a CustoHead of Global Programs and Account Based Marketing, you will be offered the following:
    ~25 days annual leave (option to buy an additional 5 days per year)
    ~ Enhanced paternity, maternity, and shared parental leave
    ~ Pension scheme
    ~ Health cover
    ~ Discounted gym memberships
    ~ Bike to Work scheme
    ~ A sustainable business that cares for the environment and our communities
    Opportunities to give back to local communities through volunteer days
    Versatile work options to support your unique work-life balance
    Options to join and lead diversity and inclusion initiatives
    Invitations to office social events and sports activities
    Apply today for immediate consideration and we will endeavour to get back to you within 5 working days.
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