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    CRM Manager - London, United Kingdom - Harnham - Data & Analytics Recruitment

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    permanent Sales
    Description

    CRM MANAGER - LOYALTY

    LONDON

    HYBRID

    THE COMPANY

    This is a reputable high-street retailer that caters to millions of customers annually.

    THE ROLE

    As a CRM Manager, you will be responsible for:

    • Implementing a customer loyalty program to expand the loyal customer base
    • Optimizing and launching the loyalty benefits associated with the loyalty strategy
    • Developing and implementing loyalty campaigns through various channels
    • Collaborating with the analytics team to establish loyalty KPIs, assess customer segment performance, and identify enhancements
    • Establishing and maintaining strong partnerships with external agencies

    YOUR SKILLS AND EXPERIENCE

    • Demonstrated experience in loyalty programs
    • Previous background in a highstreet retailer is advantageous but not mandatory
    • Proven expertise in stakeholder management
    • Capability to implement CRM campaigns across diverse channels

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