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Eastleigh

    Head of Content - Eastleigh, Hampshire, United Kingdom - B&Q

    B&Q
    B&Q Eastleigh, Hampshire, United Kingdom

    3 weeks ago

    Default job background
    Description
    Consumer PR Manager
    00 pa + Bonus + Pension + BUPA + ShareSave + 6.6 weeks holiday + hybrid working (1 day per week in our Southampton Office)

    We understand the importance of maintaining a healthy work-life balance, so all of our roles are open to flexible and hybrid working.

    From our Southampton Store Support office (SSO) we equip our stores, our people, and our whole business with everything it takes to help our millions of customers create a home they'll love.

    Join us as a Consumer PR Manager and you'll be a big part of this.

    As a core member of the Content, Social & PR Team, this role will lead B&Q's consumer facing, earned communications output, on time and to budget.

    As Consumer PR Manager you will:

    Manage Consumer press office:

    Lead PR agency to identify relevant PR opportunities to promote brand reputation and enhance consumer brand preference and/or desire e.g.

    via topical/cultural moments with content that consumers easily connect with (relevant, real, believable). Manage Consumer Press Office costs budget
    Work with Corp-sumer press office on issues as required
    Manage PR response to integrated campaigns:
    Develop ambitious and creative consumer PR strategies that deliver against B&Q's business and objectives
    Manage the PR agency to provide the PR creative response to integrated campaigns, working with our media and creative agencies
    Manage PR campaign execution, including Content for wider channels
    Manage the planning of resource required to deliver the agreed PR creative response to campaigns and the agreed PR campaign budget

    Manage the agency production and delivery of agreed PR activity across all earned media (Broadcast, print, digital), using tactics appropriate to the campaign objectives and aligning with the objectives of the campaign.

    Brief and manages the PR agency to create and deliver campaign Content and ensures delivery of agreed output is on message, aligns with B&Q brand guidelines (tone, personality), delivered on time and against pre-agreed KPIs
    Work closely with other marketing channels, through the Content Planning and Content Production meetings, to ensure PR Content is integrated with other channels and is produced in time for other channels to use
    Manage measurement of effectiveness of Consumer PR activity:

    Lead on campaign data/insight for all outputs generated by the Consumer PR assets (including results from using in other channels) to inform future campaign development.

    Manage B&Qs media monitoring agency


    Manage PR Executive:
    ~ Line management responsibility for PR Executive who supports on maintaining our online press office, building media relationships, product seeding to press and supporting new store openings, amongst other duties.

    Collaborate with internal stakeholders to ensure alignment of Consumer & Corp-sumer PR activity
    Work alongside social & digital colleagues to align to the influencer strategy and leverage opportunities for media to deliver against campaign objectives; Proven experience of press office - directly handling reactive media enquiries, both reputationally positive and negative
    Proven experience of managing a PR campaign within an integrated marketing campaign
    Proven experience of Content planning ie. use of PR-led content for use by broader channels eg. social media, email, website, etc
    Proven experience of crisis/issues management
    Competent at interpreting campaign briefs and brand guidelines (eg. tone of voice) to create PR campaigns
    Competent user of media monitoring analytical portals - we use Kantar (they could have used others) to measure effectiveness of PR activity and campaigns
    Proven experience of managing PR campaigns with a budget of up to £500k

    We're committed to making B&Q more diverse and representative of the communities we serve, where everyone can feel they belong and have equal opportunities .

    You will have access to a range of networks that represent our colleagues and allies and help us to continue to put diversity and inclusion at the heart of our business.

    We also recognise that wellness means different things to different people, and we want to help colleagues be at their best and feel well by offering a range of benefits to help you.

    As well as a competitive salary, our benefits package includes an award-winning pension scheme, bonus, ShareSave options, 6.6 weeks holiday, payroll giving, an Employee Assistance Programme, shopping discounts, colleague wellbeing benefits and lots more
    So we can support you during the application or interview process, please contact -and- for any recruitment adjustments.
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