- Contribute to the long-term content strategy for Investec, supporting the brand, products, and services.
- Drive an impactful thought leadership program and ensure its ongoing delivery.
- Stay informed about competitor and best-in-class activities, identifying tools to enhance content delivery and insights.
- Identify and create content appropriate for Investec's client personas and revenue growth goals, both at business (B2B level) as well as, on a less frequent, basis for IBP (the corporate bank).
- Identify, source and manage the best content partners for Investec to work with, supporting their understanding of Investec, its brand and tone of voice
- Collaborate with creative teams and agencies to bring concepts and ideas to life.
- Provide insights into the types of content that work on various social and digital platforms.
- Work closely with the data analytics team to set performance metrics, track and calculate content ROI and identify optimisations and opportunities during campaigns and for continuous improvement
- Collaborate with Marketing Leads to gain in-depth knowledge of client personas and create content appropriate for their needs.
- Significant experience crafting thought leadership and business stories for B2C and B2B audiences.
- Ability to blend brand and product strategies into cohesive and interesting content.
- Financial services experience, preferably in corporate, investment, or private banking content roles.
- A creative approach and strategic mindset in generating content in various formats to engage target audiences
- Strong relationships with content agencies and the ability to maximize agency output.
- Excellent communication, written communication and interpersonal skills.
- Experience with content management systems and analytics tools.
- Working knowledge of on-page SEO and copy editing.
- Strong organizational and project management skills with a commitment to meeting deadlines.
- Ability to articulate and present thoughts to a non-technical audience.
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Content Manager - London, United Kingdom - Investec
Description
Investec is a distinctive Specialist Bank serving clients principally in the UK and South Africa. Our culture gives us our edge: we work hard to find colleagues who'll think out of the ordinary and we put them in environments where they'll flourish. We combine a flat structure with a focus on internal mobility. If you can bring an entrepreneurial spirit and a desire to learn and collaborate to your work, this could be the boost your career deserves.
Are you a highly intelligent creative thinker with a passion for content? Are you skilled at crafting engaging narratives that resonate with diverse client audiences? If so, we have an exciting opportunity for you
We are seeking a talented Content Manager to lead the strategy and delivery of content across Investec's investment banking, corporate banking, and private banking businesses, with a focus on the UK market. In this role, you will collaborate closely with the Business Marketing team and leverage their expertise in digital, media, social, and content to maximize the impact of the content generated.
You will be able to translate complex financial concepts into engaging narrative for diverse client audiences. You will know how to both create and produce excellent content as well as work closely with activation teams in order to deliver content with high impact to target audiences.
You will also be responsible for ensuring the production of high-quality content from a select group of expert agencies.
What you'll be doing
What we're looking for
As part of our collaborative & agile culture, our working week is 4 days in the office and one day remote.
Investec offers a range of wellbeing benefits to make our people feel healthier, balanced and more fulfilled in their lives inside and outside of work.
Here is a selection of what we offer;
Wellbeing
Wellbeing Subsidy, Corporate Gym Membership, Virtual GP, Peppy Health App (Fertility, Menopause and Early Parenthood), Optional Private Medical & Dental Insurance
Monetary
Non-contributory Pension & Discretionary Bonus
Life & Income Protection
Life Assurance, Critical Illness & Income Protection
Travel
Season Ticket Loan & Electric Vehicle Scheme
Embedded in our culture is a sense of belonging and inclusion. This creates an environment in which everyone is free to be themselves which helps to drive innovation, creativity and ultimately business performance. At Investec we want everyone to find it easy to be themselves, and to feel they belong. It's a responsibility we all share and is integral to our purpose and values as an organisation.
Recite Me
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