Jobs

    Marketing Campaign Coordinator - Manchester, United Kingdom - The Portfolio Group

    The Portfolio Group
    The Portfolio Group Manchester, United Kingdom

    3 weeks ago

    The Portfolio Group background
    Description
    We're seeking a motivated and well-organised individual to join our clients Marketing team as a Campaign Coordinator


    Reporting to the Head of Digital Growth, you will be responsible for developing and executing compelling targeted lead generation and nurture campaigns, ensuring effective cross-department communication.

    The ideal candidate will possess strong digital marketing skills, excellent communication and organisation abilities, and a passion for driving business growth through collaborative efforts.

    Day to Day


    Collaborate with sales, content, and data analytics teams to identify key themes and target ideal customer profiles and buying personas.

    Develop targeted and compelling growth campaigns, including inbound, outreach, and nurture campaigns.
    Utilize targeting, content, and channel strategies to achieve key targets.
    Schedule and distribute campaign materials, and manage sales enablement documentation.
    Assist in developing and implementing prospect engagement initiatives with sales to achieve company objectives.
    Monitor and report on leads, coordinating with sales for follow-up.

    Campaign Coordination & Planning

    Develop a quarterly campaign schedule per target audience in agreement with the Head of Digital Growth.
    Coordinate with the cross-functional marketing team for roadmap planning, campaign briefing, and execution across various channels.
    Collaborate with content, video, webinar, and design teams to create and repurpose campaign content.
    Manage the end-to-end campaign process, from data collection and research to execution and reporting.
    Coordinate campaign execution via management tools, communicating status and deadlines to senior managers.
    Share performance insights and coordinate debriefing sessions to optimize future campaigns.
    Work with the marketing automation team to ensure "always on" brand channels are updated monthly.
    Research industry trends and highlight themes for campaign planning.

    YOU?

    5 years' experience in lead generation and nurture campaign building
    Experience with campaign management tools such as Jira and Marketo (preferred)
    Strong writing skills for email and web
    Basic experience with Adobe Suite (Photoshop, InDesign)
    Experience using Canva
    Highly organised with strong attention to detail
    Excellent time and resource management skills
    Excellent communication skills for cross-department coordination
    Analytical skills with experience using GA4 and Excel
    Experience with Salesforce in a commercial sales-led organisation

    If you have experience within a sales and marketing campaign role and possess the necessary data proficiency and analytical skills to excel - we would love to hear from you

    (phone number removed)CC


    INDLON
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