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    Customer Marketing Manager - London, United Kingdom - Dotdigital

    Dotdigital
    Dotdigital London, United Kingdom

    3 weeks ago

    Default job background
    Full time
    Description

    About Us

    The Company: Dotdigital is a thriving global community of passionate, dedicated professionals, committed to the collective success of the organization and its clients. Our core principles of innovation, teamwork, and client-focused solutions drive us to approach challenges with a growth mindset and take ownership of our work. At Dotdigital, collaboration and curiosity pave the way for meaningful connections and learning opportunities with diverse peers. Our work environment encourages knowledge sharing, fosters exploration, and cherishes creative ideas. Combined, these guide us towards a shared vision in which brands around the world exceed customer expectations through the adoption of responsible marketing practices.

    The Product: Dotdigital is an all-in-one customer experience and data platform (CXDP) that empowers marketing teams to exceed customer expectations with highly personalized cross-channel journeys. With Dotdigital, marketers can seamlessly unify, enrich, and segment customer data. Breaking down data silos, Dotdigital streamlines decision-making and paves the way for marketing creativity that delivers customer engagement at scale. With powerful AI capabilities, Dotdigital makes it easy to automate deeply personalized experiences across web, email, SMS, WhatsApp, chat, push, social, ads, and more.

    About the role

    We are looking for an exceptional Customer Marketing Manager to join our Product Marketing team. This position has a global remit and reports into the Head of Product Marketing.
    As Senior Customer Marketing Manager you'll own Dotdigital's customer marketing activity from strategy through to execution, always keeping a keen eye on measurement.

    • Develop and own a data-driven customer marketing strategy. You'll be working on initiatives to drive adoption of Dotdigital's marketing platform, ultimately leading to customer retention, growth and advocacy.
    • Implement an attribution and opportunity qualification model that demonstrates the value of customer marketing.
    • Brief and support the delivery of key assets that support your plan. You'll have the support of other teams to help execute, but will take the lead on messaging and aren't afraid of rolling your sleeves up and getting stuck in where needed.
    • Maximise advocacy from existing customers, building success stories, driving reviews and other advocacy initiatives.
    • Enable Customer Success teams to deliver impactful follow up to customer marketing activities.
    • Measure campaign effectiveness by tracking a range of metrics, including feature adoption, monthly recurring revenues, upsell rates, churn, renewal rates, etc.
    • Proactively engage with customers (current and future) and champion the voice of the customer across the organisation.
    • Be the expert on customer insight and analytics; understanding the nuances between customer needs and pain points across industries and regions.
    • Collaborate with the Product Management team on a scalable approach to product-led growth.
    • Oversee relationships and joint marketing initiatives with strategic technology partners.

    About you

    To be successful you will have:

    • 3+ years in a dedicated Customer Marketing role.
    • A good understanding of the MarTech landscape.
    • Strong sense of prioritisation, confidently managing your workload through impact/effort assessment.
    • Excellent stakeholder management skills. You are a collaborator at heart.
    • Confident project management skills with an ability to keep momentum on large scale, extended projects.
    • A solid understanding of partner ecosystems; understanding how strong relationships are forged.
    • Feel confident working across a range of tech solutions including CRM, product analytics, and MarTech platforms. Experience working with Microsoft Dynamics 365 would be preferable, but isn't essential.
    • A knack for developing rapport with customers, creating a community culture.
    • A desire to work in a fast-paced, results-oriented environment.

    Why Us

    Don't just take our word for it - hear what your future colleagues have to say about working in our team:
    "Working at Dotdigital has been nothing short of fantastic You'll find passionate, collaborative and innovative people in all teams across the business who are always happy to help and push you to excel. I've learned so much already, and the environment and culture promote both professional and personal growth, making every day as rewarding as the next. I couldn't recommend a better place to join"
    Alex - Product Marketing Manager


    Proposed interview Process

    • 15min Screening Call with Team Talent
    • 1 hour call with Head of Product Marketing & Global Head of Marketing
    • Set task
    • 1 hour interview inc. task with Global Marketing Director & Customer Success Director


    Some of Our Global Benefits

    • Parental leave
    • Medical benefits
    • Paid sick leave
    • Dotdigital day
    • Share reward
    • Wellbeing reward
    • Wellbeing Days
    • Loyalty reward


    DEI commitment

    As an equal opportunities employer we are committed to equality in all its practices with regard to race, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, veteran status, or sexual orientation. If you have any additional requirements or adjustments to assist an application then please don't hesitate to contact us and advise us how we can best support you.


    Legal statement

    No agencies/recruiters please. We are only accepting applications directly from the applicants. If you are a recruiter, please refrain from reaching out to our staff about this position. Anything contrary will be treated as unsolicited approach under the applicable data protection law.


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