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    Paid Social Manager - London, United Kingdom - Pentasia

    Pentasia
    Pentasia London, United Kingdom

    2 weeks ago

    Default job background
    Description

    Looking for a candidate familiar or with experience on iGaming (sports betting / casino) products stepping into a senior role with an expectation on delivering profitable results.

    Key responsibilities:


    • Take responsibility for designated markets, managing the paid social channels. Tasks include developing creative, publishing assets, targeting set-up and reporting results on daily and weekly periods.


    • Working with digital marketing managers globally to help plan, deliver and execute successful monthly, quarterly and annual marketing plans for Paid Social channels.


    • Coordinate with digital marketing and marcomms/creative teams to produce creative assets including visual images and video plus copywriting.


    • Analyse successful ads to recommend and initiate A/B testing models in multi markets across different platforms


    • Measure campaigns in line with CPA and CLV targets. This includes bottom of funnel customer acquisition campaigns and higher funnel campaigns which are evaluated on softer brand related metrics.

    Who are we looking for:


    • Strong communication and presentation skills, with the ability to articulate complex concepts to diverse stakeholders.


    • Experience working with Tableau or digital visualisation tools.


    • Experience using Appsflyer.


    • Sound understanding of Paid Social platforms (Meta/X/Snap) and their features (Advantage+)


    • Familiarity with Microsoft products to report results – Excel, PowerPoint and Word.


    • Experience working with multi-nationals with the ability to assimilate relevant cultural and regulatory differences.


    • Confident, seeks initiative and bold to try new things.

    What's in it for you:


    • 24 days annual holiday, plus additional days after 3 years' service


    • Work to life balance: 3 days in office, 2 days working from home


    • Competitive salary + annual bonus (after completion of probation)


    • Free private healthcare, life insurance cover and pension after successful completion of probation

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