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    Product Marketing Manager - London, United Kingdom - Morgan McKinley

    Morgan McKinley
    Morgan McKinley London, United Kingdom

    1 week ago

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    Description

    Job Description Job title:
    Product Marketing Manager

    Duration:
    asap until 20 Dec 2024.

    Working schedule:
    Hybrid

    Brand management - Knowledge of branding and brand development.

    This includes knowledge of how to define and/or position a brand, as well as implementation of strategies to improve it (e.g., advertising, digital marketing, partner events).

    Campaign management - Knowledge of the marketing campaign lifecycle. This includes planning, strategy, execution, and reporting of a campaign.

    Client/partner management/advising - Ability to partner with, orchestrate, lead, and influence clients, partners, and/or service providers as a trusted advisor.

    This may include managing client/partner expectations, and an ability to gain commitment to a product, service, or idea from partners, customers, and/or stakeholders using data and appropriate communication or storytelling methods.

    This management and advising may occur directly or indirectly based on size of partner population.
    Consumer behaviour - Knowledge of consumer behaviour (e.g., digital or traditional consumer behaviour). This includes the knowledge of how consumer behaviour informs product strategy/program design and influences sales cycles.
    Data analysis and synthesis - Ability to analyze information, draw conclusions, generate alternatives and solutions, and evaluate outcomes. This includes the ability to use data to add value to business planning and strategies.
    Go-to-market activities knowledge - Understanding of user needs, helping products go-to market, and giving feedback to improve products.

    Industry knowledge - Knowledge of the changing landscape of the industry, product areas, other key players, and/or markets including technology trends and issues that affect the operations of our business and organization.

    Marketing briefs - Ability to write a descriptive and actionable brief to articulate key goals and objectives of a marketing campaign.

    Product positioning - Ability to articulate key messages, features, and benefits to the target audience.

    Situational leadership - Ability to interact confidently, clearly and respectfully with others, especially senior leaders of the organization, to present/defend/clarify concerns or issues regarding an existing project, program or solution.

    This includes the ability to effectively address difficult questions, handle pushback from a high-level audience, and maintain a professional demeanour while engaging in difficult or sometimes high-pressure situations.

    Storytelling Ability to influence and inspire an audience by crafting stories using data that elicit empathy or create buy-in.
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