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    Senior Director, Planning - London, United Kingdom - The Marketing Practice

    The Marketing Practice
    The Marketing Practice London, United Kingdom

    3 weeks ago

    Default job background
    Part time
    Description

    Job Description Welcome to The Marketing Practice, where professionalism meets excitement - a hub for B2B excellence in the integrated era.

    We champion the ethos of hybrid working, allowing you to harness your productivity in a flexible environment. Trust is our foundation; we empower our employees to take ownership of their time, recognising that autonomy fosters innovation.

    If you have a keen eye for strategic planning, and love shaping media strategies using multiple channels to drive growth for clients, we would love to hear from you as we're looking for an experienced cross-channel media leader who will develop, present, and oversee thoughtful and accountable integrated media strategies.

    We need a strategic leader that has a broad understanding of the media landscape, an interest in emerging media channels, and an aptitude for identifying the appropriate media opportunities to deliver against client goals.

    Support media focussed pitches and RFPs, inputting with your own strategic insight.

    Bring a growth mindset to assigned accounts, helping to identify and lead upsell and cross-sell opportunity conversations.
    Devise account plans and growth strategies, driving a team into action around them.

    Serve as the integrated media client lead for your accounts - speaking to full program strategy and insights, advocating for and defending campaigns and overall performance.

    Develop meaningful, trust-based relationships with clients in order to help foster long-term partnerships.
    Responsible for ensuring the success of client media deliverables by taking full ownership.


    Strategy & planning:
    Lead the cross-channel paid media strategy and approach for complex, global B2B organisations.

    Collaborate with creative teams to bring messaging strategies to life via relevant media placements that drive meaningful business impact.

    Grow and foster partnerships with leading technology and media vendors to advance overall media capabilities and revenue opportunity.


    Accountable for best practice reporting, working with our team to incorporate insight, a clear response to the client's brief, and a compelling media story.

    Responsible for executing media strategy optimisations based on performance results.

    Stay current on emerging media trends to proactively author POVs based on relevant industry, category, and client topics.

    Work with client services and cross functional teams to deliver new and proactive ideas to clients based on your media insight.

    Accountable for client quarterly business reviews delivering actionable insights to your accounts.

    Line management and team management:
    Provide ongoing feedback and coaching to support career development.

    Contribute and develop individual development plans, regularly reviewing and providing feedback on career progression goals for individual team members.

    A desire to excel in a marketing career and a strong marketing thinker.
    Highly developed relationship management skills, brilliant at communicating and influencing.

    Strong, demonstrable experience working in media within an agency, ideally in a B2B environment with a proven track record for adding value back to the client.

    Proven track record of leading and growing client accounts.
    Experience in managing key/senior client and partner relationships and comfortable communicating both internally and externally at C-Level.
    Experience of directing media programs based on client/business objectives, and recommending marketing solutions to business challenges.
    Working with cross-discipline teams (strategy, creative, technology, media, and project management).
    Proficient with IT including Word, Excel, PowerPoint and Outlook.
    Experience of media tools and processes.
    Experience of commercial management.
    Generous and flexible holiday allowance ("Plentiful PTO")
    Private healthcare and dental insurance
    Salary sacrifice pension scheme and support on financial health through our pension provider
    Parental leave - primary caregiver 12 weeks full pay + 12 weeks 50% pay, secondary caregiver 12 weeks full pay that can be spread over 12 months
    Use our portal to access discounts and cashback at plenty of retailers
    Cycle to work scheme

    Sustainable Future Giving, helping create a positive impact on our planet by donating to plant trees, tacking our impact, and helping to reduce emissions.

    Employee focus group, Social Impact and MOSAIC team supporting our diversity and inclusion commitments
    Team, office and regional socials
    Great growth opportunities (our CEO and other senior team members started out here in entry level positions)

    At The Marketing Practice we are dedicated to building a diverse workplace based on merit, great work ethics, and character.

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