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    senior social media - Nottingham, United Kingdom - House of Fashion Associates Ltd

    House of Fashion Associates Ltd
    House of Fashion Associates Ltd Nottingham, United Kingdom

    18 hours ago

    Default job background
    Permanent
    Description

    Location: LONDON/NOTTINGHAM

    Type: Permanent

    Salary: £42,000 Per Annum

    SENIOR SOCIAL MEDIA CONTENT /COMMUNITY MANAGER ( OUTDOOR FASHION BRAND)

    £42K

    UK - HYBRID ROLE Our client is lifestyle outerwear brand established since 1966. They have been opening the outdoors up to people for more than 50 years now through great value and are now on the search for the next raft of talent to supercharge their current growth.

    Our client is now looking to recruit an experienced Senior Social Content & Community Manager to join their marketing department.

    This is a strategy-led role; someone who will take on the leadership of growing and managing community for the brand.

    With remit and expectation to engage far and wide across the brands business, they are looking for someone culture-obsessed to make their approach to community-building both more strategic and inherently become embedded.

    That's the community side of the role.

    There is another aspect to this role: content. This role holds responsibility for working closely with the team across the development of all their social content – in view of driving that community.

    They looking for somebody with strategy experience at either/ or a similar size brand or agency with a proven record of putting this sort of work to good effect.

    The role :

    Community Leadership. This involves the leadership of community growth for the brand.

    This means working alongside agency partners to define a community-centric communications strategy across all paid, owned and earned channels (including but not limited to organic social, editorial content, ambassadors, paid partnerships, seeding and influencers, events, and progressive PR). This strategy will be in line with the brand strategy; the objective being to grow community.


    Community Management. Responsibility for the day-to-day management of the community strategy and the production/ output of social content
    (including briefing agencies and the overseeing the management of channels).
    Joining the Dots Across Consumer Touch Points. This role sits at the heart of all brand output, and therefore at the intersection of brand and media strategy. A core responsibility is to take multiple brand narratives and push them out across different media touchpoints for the brand to show up in original ways.

    They need someone who knows how to activate a brand brilliantly across a consumer journey by piecing together the different narrative mechanics of a campaign and push them out into different places:
    from social to search, from PR to partnerships, from editorial to paid and so on and so forth through to shopper channels. This requires media thinking being inserted upstream in the process to make our output more influential, as well as championing different channel mixes. This is all in pursuit of building community.

    Data Literacy. Responsibility to champion a data driven approach to managing and growing community. The requirement is to use data to find opportunities to determine what content they produce and optimise its efficiency. Ultimately this is about acting as a centre of excellence for the growth of community through data. Success will require collaboration cross-function with the digital team to both make sense of and ensure alignment of disparate data sources.

    Measurement. This role has a key responsibility for the analysis and reporting on performance attribution of community marketing activity ( across paid, owned and earnt content ). This is to ensure the activity delivers accountability within the marketing plan in pursuit of community growth; and to provide a clear, top-down perspective in order to help accurately forecast future spend allocation to further drive community. Essentially defining measurement metrics which determine the growth of quality community, as well as media effectiveness across all channels

    Knowledge and experience


    • To know how modern brands think and heave to show up in original and interesting ways
    • To know how and where to place brand content in ways that gets picked up, shared and talked about
    • To know how to piece together the media/narrative mechanics of a campaign: from social to search, to PR, to partnerships, to editorial, to paid and so on and so forth
    • To know the psychology of new media behaviours and how to align messages to them
    • A healthy dose of knowing your way around social media intelligence and all sorts o f brand planning/ tracking/ measuring/ reporting tools
    • Someone who is excited by thinking outside of the box when it comes to modern media.
    • They are going to be striving to create work that effectively creates its own media. They want someone to amplify that ambition.
    • And finally, a love for the outdoors in all its glory is also a big tick in the box. If you know the brand even better, or a love for the outdoors would be great.
    A strategic thinker,
    A storyteller with a passion for joining the dots,
    Have a knack for knowing how modern brands show up in new and interesting ways,
    Obsessed by popular culture,
    Fascinated by the human psychology behind brand building,
    And ideally an understanding of – learnt or experienced – the outdoors/ fashion industry.

    Every so often an opportunity arises to take an impactful role at the right company at the right time and this is one.


    They are on a mission to uplevel their brand and differentiate themselves from the competition and this role is at the heart of doing that.
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