- Manage the content calendar to develop new articles and content ideas
- Be creative and generate new and exciting ideas of how to talk to and engage the consumers
- Work closely with members of the marketing and creative teams in support of channel marketing
- Build strong relationships with the buying team and develop a great understanding of our product
- Work with Ecommerce Manager to prepare and deliver campaign driven updates to the website
- Liaise with our 3rd party SEO company, to develop a content strategy
- From concept to delivery, develop exciting Outreach opportunities to increase the exposure of the brand
- Work with the internal Merchandising and Buying teams to manage the delivery of seasonal product copy
- Be responsible for the writing, build and publishing process of all inspirational onsite content across both Inspiration and Blog area of the site.
- Work with members of the Marketing Team to drive targeted exposure of our content across both free and paid for channels such as Email, Native Social and Paid Social. Explore new opportunities to expanding the reach of our content and for driving new users to our site.
- Stay updated on industry trends, algorithm changes, and emerging SEO best practices to ensure content remains relevant and effective.
- Analyse and report against all activity undertaken and content published
- You should hold a degree or similar in Marketing, Communications, Journalism or related field
- 2+ years of experience in content marketing, copywriting, or SEO content optimisation.
- You will have the ability to use Content Management Systems (CMS) and publishing tools.
- You should have experience of analytical tools such as GA4, and a keen interest in digital marketing, SEO and new technologies.
- You will have a passion for style and content writing and be self-motivated to take ownership
- You must have strong attention to detail and be highly organised with a good creative eye.
- You must also possess exceptional written and spoken English skills, supported by outstanding grammar and punctuation.
- You must excel in planning, managing deadlines and an ability to multi-task with a proactive attitude and the ability to work in a fast-paced team.
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Digital Content - Leeds, United Kingdom - Zachary Daniels
Description
Job Description
Digital Content & Campaign Executive
- Retail, Clothing Brand
Leeds based (Hybrid options)
£24-26k + Benefits
Are you a Digital marketing specialist looking for your next new challenge?
We are partnered with a well-known retail/ online retail brand as they look for a new digital content and campaign specialist to join their team. In the role as Digital Content & Campaign Executive you will be responsible for content writing, campaign planning and have a passion for great SEO. You will be full of ideas and constantly looking for the next best thing in this space. You will have some knowledge of using data and analytics to form actionable insights. You will have a flair for creativity and an ability to really capture the tone of voice of the brand
Day to day responsibilities:
Digital Content & Campaign Executive - experience needed:
Please apply with your most recent CV today - we look forward to hearing from you
BBBH30449
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