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    Digital Marketing Manager - London, United Kingdom - ACS International Schools

    ACS International Schools
    ACS International Schools London, United Kingdom

    3 weeks ago

    Default job background
    Full time
    Description

    ACS International Schools is seeking a Digital Marketing Executive to support the Marketing & Development team across all aspects of digital marketing – SEO, website, paid digital campaigns, content development, asset creation and staying abreast of new trends to ensure ACS is ahead of the curve in the education sector.


    Main Responsibilities:

    Work with the Digital Manager to update the website with new pages, news articles, job adverts, images and video content.

    Support the set-up of Paid Social campaigns (Knowledge of Facebook Ads, Google Ads, Linked In, YouTube)
    Support with content development including blogs, videos, listings, podcasts etc. Manage graphic design projects which can be done in-house, e.g., promotional flyers, logos, PDF brochures.

    Support management of social media channels and posting with knowledge of new channels and trends Edit video content and post to the relevant channels.

    Keep abreast of digital marketing best practices and trends (CTA, Headers, Optimisation)
    Use Google Analytics (G4) to anaylse data and make recommendations to the team.
    Support with content capturing including images and videos for social media.

    Work with the development team to plan and implement content to engage and nurture our thriving alumni community to include the community website, social media accounts, webpages, case studies, newsletters and other adhoc digital initiatives.

    Project manage and develop graphic assets for fundraising marketing campaigns and liaise with fundraising team and campus marketing champions on requirements.

    Report on digital performance including use of web tools such as Google Analytics, SEO and social media tools Monitor and report on competitor digital content and activity, particularly on other schools digital and social fundraising activities.

    Ensure understanding of the independent school and education sector and latest developments in digital content usage
    Knowledge, Skills and

    Experience Required:
    Ability to work in teams and project manage independently.
    Experience of content development and publishing for social media platforms
    Experience of online charity/alumni programme marketing (not essential)
    Track record in CMS management
    Good SEO knowledge
    Google analytics experience
    Good IT skills – Google suite and Microsoft packages
    Video/photo editing and Canva useful Knowledge of HubSpot a benefit Strong copywriting and content development skills


    Personal Qualities:
    A 'can do' attitude, and an eye for detail.
    Can build positive and strong working relationships.
    Drive and enthusiasm.
    Approachable.
    Can build relationships across wide range of different cultures and nationalities.
    Strong copywriting and content development skills
    Monday to Friday either 8.00am to 4.00pm or 9.00am to 5.00pm with hybrid working available.
    The role will require flexibility and travel to ensure delivery, including to our three UK campuses.

    ACS is committed to safeguarding and promoting the welfare of children and young people and as an employee of ACS you are expected to share this commitment.

    The protection of our students' welfare is the responsibility of all staff within ACS International Schools and individuals are expected to conduct themselves in a way that reflects the principles of our organisation.

    #J-18808-Ljbffr
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