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    RLE-EU Customer Experience AB Testing Assistant - London, United Kingdom - Ralph Lauren

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    Description

    Position Overview

    Ralph Lauren is seeking an experienced, self-motivated Customer Experience AB Testing Assistant to assist in CRO/UX projects across various platforms. The ideal candidate should have a passion for omnichannel luxury experiences and a strong customer-centric approach. Reporting to the Customer Journey Optimisation Manager, this role plays a crucial part in enhancing customer interactions with the brand through digital experiences. The responsibilities include understanding user behaviors, conducting A/B testing, leveraging eCommerce technology, and analyzing data to optimize the end-to-end customer journey.

    Essential Duties & Responsibilities


    - Cross Functional Partnerships:
    • Global Testing Team (NA, EMEA, APAC)
    • Global Personalization (PZ) Team
    • Global Digital Design
    • EU Product Team
    • EU Visual Merchandising
    • EU Content Team
    • EU CRM
    • EU CIX
    • EU Retail Operations
    • Marketing


    - Primary Responsibilities:
    • Bring the EMEA testing roadmap to life through test ideation, development, QA/UAT, and reporting
    • Take ownership of EMEA AB Testing Roadmap and address issues proactively
    • Collaborate with Manager to optimize customer journey across all touchpoints
    • Work with Manager & UX designer on strategies
    • Develop data-driven insights to improve revenue and customer experience
    • Represent EU in Global Testing and Personalization meetings


    - Experience, Skills & Knowledge

    Time Allocation:
    - 40% A/B Testing + QA
    - 30% Cross-functional meetings with stakeholders
    - 15% Customer Journey
    - 15% Training and Development

    Main Accountabilities:
    - Journey Optimization and Testing
    - Review user behavior for optimization and test development
    - Assist in devising testing and UX intake process
    - Partner with Manager and UX team on vision and Roadmaps
    - Influence e-Commerce consumer journey and user experience
    - Provide customer insights internally and externally
    - Work cross functionally to enhance the consumer journey

    Insights:
    - Gather data from third-party tools
    - Analyze business plans to drive insights
    - Make strategic decisions based on project priority
    - Collaborate with wider business on data and requirements
    - Partner with teams for insights and roadmap

    Collaboration:
    - Maintain relationships with third-party partners
    - Identify projects for partnership across teams
    - Represent EMEA in global meetings
    - Build strong cross-functional relationships

    Team:
    - Publicize roadmap to team
    - Advocate for team members
    - Keep team updated on changes

    Knowledge, Technical Skills and Experience
    - Minimum 1 strategic cycle in eCommerce environment
    - Experience in transactional sites, preferably luxury
    - Proficient in Adobe and/or Contentsquare Analytics
    - Familiarity with Salesforce Commerce Cloud and A/B Test platforms
    - Strong analytical skills and data interpretation
    - Knowledge of web technologies and best practices
    - Vendor management experience
    - Strong communication and time management skills
    - Basic understanding of HTML & CSS


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