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RLE-EU Customer Experience AB Testing Assistant - London, United Kingdom - Ralph Lauren
Description
Position Overview
Ralph Lauren is seeking an experienced, self-motivated Customer Experience AB Testing Assistant to assist in CRO/UX projects across various platforms. The ideal candidate should have a passion for omnichannel luxury experiences and a strong customer-centric approach. Reporting to the Customer Journey Optimisation Manager, this role plays a crucial part in enhancing customer interactions with the brand through digital experiences. The responsibilities include understanding user behaviors, conducting A/B testing, leveraging eCommerce technology, and analyzing data to optimize the end-to-end customer journey.
Essential Duties & Responsibilities
- Cross Functional Partnerships:
• Global Testing Team (NA, EMEA, APAC)
• Global Personalization (PZ) Team
• Global Digital Design
• EU Product Team
• EU Visual Merchandising
• EU Content Team
• EU CRM
• EU CIX
• EU Retail Operations
• Marketing
- Primary Responsibilities:
• Bring the EMEA testing roadmap to life through test ideation, development, QA/UAT, and reporting
• Take ownership of EMEA AB Testing Roadmap and address issues proactively
• Collaborate with Manager to optimize customer journey across all touchpoints
• Work with Manager & UX designer on strategies
• Develop data-driven insights to improve revenue and customer experience
• Represent EU in Global Testing and Personalization meetings
- Experience, Skills & Knowledge
Time Allocation:
- 40% A/B Testing + QA
- 30% Cross-functional meetings with stakeholders
- 15% Customer Journey
- 15% Training and Development
Main Accountabilities:
- Journey Optimization and Testing
- Review user behavior for optimization and test development
- Assist in devising testing and UX intake process
- Partner with Manager and UX team on vision and Roadmaps
- Influence e-Commerce consumer journey and user experience
- Provide customer insights internally and externally
- Work cross functionally to enhance the consumer journey
Insights:
- Gather data from third-party tools
- Analyze business plans to drive insights
- Make strategic decisions based on project priority
- Collaborate with wider business on data and requirements
- Partner with teams for insights and roadmap
Collaboration:
- Maintain relationships with third-party partners
- Identify projects for partnership across teams
- Represent EMEA in global meetings
- Build strong cross-functional relationships
Team:
- Publicize roadmap to team
- Advocate for team members
- Keep team updated on changes
Knowledge, Technical Skills and Experience
- Minimum 1 strategic cycle in eCommerce environment
- Experience in transactional sites, preferably luxury
- Proficient in Adobe and/or Contentsquare Analytics
- Familiarity with Salesforce Commerce Cloud and A/B Test platforms
- Strong analytical skills and data interpretation
- Knowledge of web technologies and best practices
- Vendor management experience
- Strong communication and time management skills
- Basic understanding of HTML & CSS