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    Digital Brand Strategist - London, United Kingdom - RAPP

    RAPP
    RAPP London, United Kingdom

    3 weeks ago

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    Description
    We think too much marketing isn't us.

    We actively foster an inclusive workplace where diversity and individual difference are valued and leveraged to achieve the agency's vision.

    At RAPP we are fiercely focused on the individual and how we can create value from every individual's experience with a brand.

    Our data analysts know who that person is. And our award-winning Technologists and Creatives know how to get it to them.

    RAPP is an integral part of Omnicom's Precision Marketing Group, comprising 4,000 creatives, technologists, strategists, and data and marketing scientists across 40 global markets.

    The role will be part of the wider RAPP Strategy team, supporting teams working on a range of existing client accounts.

    The Senior Strategist role involves creating transformative prospect and customer experiences for our portfolio of clients. constantly seeking those killer insights into human behavior, business performance, or the moments that matter.

    We need a creative champion who's hungry to turn those insights into brilliant creative and understands the critical role that strategists play.

    We support them by understanding their business, competitive and brand landscapes and their audiences' needs, and helping to find better and more creative ways to bring their messages to their audience.

    RAPP's heritage in data also drives us to focus on the measurable effectiveness of every project we deliver, so you'll be working with Marketing Sciences partners to plan metrics and KPIs that are meaningful to our ability constantly to improve performance.

    As part of the RAPP team, you'll also have opportunities to get involved in company- and network-wide initiatives across a wide range of cultural, industry and social issues.

    At RAPP, we harness the diversity of people, culture and thinking to work together as one.

    An impassioned group of people fully committed to our craft, we believe that protecting the diversity of our people means empowering the brilliance of group thinking — and delivers results that stand out.

    Become an insight expert on your clients, using out extensive suite of insight tools to become the source of useful, usable insights and data points to inform our strategies
    Create empathetic and precise brand experiences that engage customers at the right moment in a human way.
    Gain a deep understanding of brand and audience and be the champion of both through all work

    Add value to the client's brief, where appropriate challenging their thinking, and inspire rich creative propositions that resonate with customers and prospects by drawing on existing insight.

    Achieve targeted levels of service and satisfaction – from clients, creative and account team partners.
    Be a confident presenter adept at building persuasive arguments
    Have a creative flair and the ability to approach things from a different perspective, a razor sharp mind capable of thinking on your feet in high profile/pressure scenarios and an unquenchable thirst to learn every aspect of our clients' business that could be relevant to their customers
    Contribute to our growing thought leadership programme (from short form social content to longer form thought pieces).
    Manage time appropriately on nominated accounts to realise planned levels of client profitability.
    Contribute to a working environment in which diversity, unique perspectives, collaboration, and 'jumping in' thrives.
    Support junior staff in their professional development by inputting to and quality controlling their delivery.

    Several years' experience working as a strategic planner in data-driven marketing, in a marketing or media agency for both acquisition and retention.

    Strong creative judgement and opinion – you'll have examples of creative work and results inspired by your briefs and comms strategy
    Experience of digital channels, measurement and strategy and how to optimise them to drive value for brands
    Experience of Social media strategy, tools and measurement and how to use them to drive value for brands
    [As a diversity champion, equal opportunities employer and an ardent advocate of flexible working we understand that everyone has unique requirements and needs. So please let us know what we can do to help. Do you require sponsorship to work in the UK?

    I am able to commute to the London Bankside office 3x a week.

    #
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