Alan Tyldesley
Services provided: Brand content , Marketing Strategy , Brand Strategists , Marketing Strategists , Social Media Advertising , Digital Project Manager , Marketing & Brand Strategy , Ecommerce Website Development
About Alan Tyldesley:
16 years experience in all aspects of marketing, brand strategy and advertising. Strategic and creative thinker who is able to roll their hands up and get things done. Areas of expertise:
1. **Brand and Marketing Strategy:** Develop and execute comprehensive brand and marketing strategies to drive brand awareness and revenue growth.
2. **Social Media Management:** Oversee all social media channels, creating engaging content, and implementing strategies to increase brand presence and engagement.
3. **Content Marketing:** Develop and manage content marketing plans to support brand storytelling and engage target audiences.
4. **Website Design and Build:** Collaborate with web developers to create and maintain a user-friendly and visually appealing website.
5. **SEM (Search Engine Marketing):** Implement and optimize SEM campaigns to drive website traffic and conversions.
6. **Influencer and Creator Partnerships:** Identify and collaborate with influencers and content creators to amplify brand messaging.
7. **Content Production and Shoots:** Manage the production of high-quality marketing content, including photos and videos.
8. **Email Marketing:** Plan and execute email marketing campaigns to nurture leads and retain customers.
9. **OOH (Out of Home) Advertising:** Develop and implement OOH advertising strategies to reach a broader audience.
10. **Media Strategy and Planning:** Create and manage media plans, ensuring alignment with brand objectives and budgetary constraints.
11. **Budgetary Management:** Responsible for overseeing marketing budgets, optimizing spend, and ensuring ROI.
12. **Team Management:** Lead and mentor a team of marketing professionals, providing guidance and support.
13. **Presentations:** Prepare and deliver persuasive presentations to internal stakeholders and clients.
14. **Creative Strategy:** Drive creative direction and ideation for marketing campaigns.
15. **Copywriting:** Craft compelling and on-brand copy for various marketing materials.
16. **Hands-On Approach:** Be actively involved in day-to-day marketing operations and tasks.
Experience
A brand storyteller and marketing with 16 years experience who brings transformational marketing strategy and campaigns to both young and old brands in luxury, technology and sustainability, by:
Cutting through the complexity to get to the heart of the matter
Combining objective thinking with a quest for the numbers
Bringing a collaborative leadership style to galvanise the organisation and tell a clear consumer story
A unique mix of bravery and agility mastered in start-ups and tech businesses, combined with the rigor of global corporate giants. Skilled at translating customer and data insights into omni-channel strategies in both e-commerce and retail businesses alike, with experience in leading and motivating global, regional, and local teams.
Education
Psychology Degree from University of Warwick
Digital Marketing Analytics
CIM
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