Hayley Ward

As an experienced copywriter and language enthusiast with an extensive professional background in SEO, creative copywriting and content writing, I am armed with the tools and know-how required to propel brands through high-quality copy. My breadth of experience and in-depth educational English Language background allows me to ensure that the brands I work with captivate, motivate and trigger the right audiences at the right time. 

Freelance copywriting, 21/07/2023 – Present  

(My website: colourless-green-ideas.com) 

Key responsibilities:

• Large-scale SEO projects with TrustedHousesitters   

Camp Suisse: Camp Counsellor, 17/04/2023 – 20/07/2023

Key responsibilities:

• Teaching bushcraft and leading group hikes in the Swiss Alps
• Leading excursions
• Blog writing

TrustedHousesitters: Copywriter, 25/04/2022 – 14/04/2023

Key responsibilities:

• Blog writing
• CRM email campaigns copywriting
• SEO optimisation

Twinkl Educational Publishing: Brand Marketing Copywriter, 21/06/2021 – 22/04/2022 

Key responsibilities:

• Brand newsletter lead: copywriting, scheduling, reporting, strategy
• Copywriting and SEO for the blog
• Copywriting for email, Instagram, Facebook, Twitter, and Pinterest
• Copywriting for marketing campaigns
• Marketing project management
• Competitor research and conducting experiments to shape the tone of voice

Twinkl Educational Publishing: Digital Copywriter, 24/08/2020 – 18/06/2021

Key responsibilities:

• Content writing and optimisation of 50+ pages per week for SEO purposes
• Blog writing, wiki page writing, events page writing, news article optimisation
• Keyword research, analysis and implementation
• Marketing projects ideation, execution and optimisation
• SEO ambassador for Twinkl NewsRoom

Barton Peveril Sixth Form College: Teacher of English, 01/01/2019 – 08/2020

Key responsibilities:

• Teacher of English Language A Level 
• Teacher of GCSE English Language 
• Tutor

I have a degree in English Language and Linguistics, a Post Graduate Certificate of Education specialising in English Language, QTLS, and a certified TEFL qualification.