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Hayley Ward

Hayley Ward

Experienced SEO and creative copywriter.
Brighton, Brighton and Hove
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About Hayley Ward:

As an experienced copywriter and language enthusiast with an extensive professional background in SEO, creative copywriting and content writing, I am armed with the tools and know-how required to propel brands through high-quality copy. My breadth of experience and in-depth educational English Language background allows me to ensure that the brands I work with captivate, motivate and trigger the right audiences at the right time. 

Experience

Freelance copywriting, 21/07/2023 – Present  

(My website: colourless-green-ideas.com) 

Key responsibilities:

  • Large-scale SEO projects with TrustedHousesitters   

Camp Suisse: Camp Counsellor, 17/04/2023 – 20/07/2023

Key responsibilities:

  • Teaching bushcraft and leading group hikes in the Swiss Alps
  • Leading excursions
  • Blog writing

TrustedHousesitters: Copywriter, 25/04/2022 – 14/04/2023

Key responsibilities:

  • Blog writing
  • CRM email campaigns copywriting
  • SEO optimisation

Twinkl Educational Publishing: Brand Marketing Copywriter, 21/06/2021 – 22/04/2022 

Key responsibilities:

  • Brand newsletter lead: copywriting, scheduling, reporting, strategy
  • Copywriting and SEO for the blog
  • Copywriting for email, Instagram, Facebook, Twitter, and Pinterest
  • Copywriting for marketing campaigns
  • Marketing project management
  • Competitor research and conducting experiments to shape the tone of voice

Twinkl Educational Publishing: Digital Copywriter, 24/08/2020 – 18/06/2021

Key responsibilities:

  • Content writing and optimisation of 50+ pages per week for SEO purposes
  • Blog writing, wiki page writing, events page writing, news article optimisation
  • Keyword research, analysis and implementation
  • Marketing projects ideation, execution and optimisation
  • SEO ambassador for Twinkl NewsRoom

Barton Peveril Sixth Form College: Teacher of English, 01/01/2019 – 08/2020

Key responsibilities:

  • Teacher of English Language A Level 
  • Teacher of GCSE English Language 
  • Tutor

Education

I have a degree in English Language and Linguistics, a Post Graduate Certificate of Education specialising in English Language, QTLS, and a certified TEFL qualification.

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