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3 years ago

How the LinkedIn algorithm works

Petra Smith · LinkedIn is one of the most effective platforms that can help you to target and reach a specific audience and grow your business. Whilst some people see LinkedIn as a purely job search focused social network, it can also be a powerful professional networking and advertising tool. ...

4 years ago

How to use hashtags in social media marketing

Petra Smith · A hashtag is a word or phrase preceded by a hash sign (#) used on social media to identify content on a specific topic. When you add a hashtag to a post, it can be indexed by the social media network and be searchable by other users; and when clicked, a hashtag will bring you to ...

4 years ago

How to get your social media posts noticed

Petra Smith · With the ongoing algorithm changes, getting your social media updates in front of your followers is no longer as straightforward as it used to be. Social media platforms now rely on machine learning based on your past behaviour to create a unique feed for everyone and even if you ...

4 years ago

How to use Instagram for B2B marketing

Petra Smith · With over 1 billion people using Instagram every month and over 200 million users visiting at least one business profile every day, Instagram means business. At present time, 96 percent of businesses of all sizes and industries are using Instagram to promote their products and se ...

4 years ago

Instagram marketing guide for B2B brands

Petra Smith · With over 1 billion people using Instagram every month and over 200 million users visiting at least one business profile every day, Instagram means business! At present time, 96 percent of businesses of all sizes and industries are using Instagram to promote their products and se ...

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