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    Marketing Officer(Fixed Term Contract) - London, United Kingdom - Michael Page (UK)

    Michael Page (UK)
    Michael Page (UK) London, United Kingdom

    2 weeks ago

    Default job background
    Description
    Financial services organisation in London who are looking for Marketing Manager - B-C for a 12 month FTC

    Developing and executing multi-channel CRM campaigns across the customer lifecycle, maximising opportunities for targeting, personalisation and conversion rate optimisation.


    • Being the Salesforce Marketing Cloud 'expert' for the Marketing team
    • Defining and tracking key performance metrics; working with the team to manage performance, standardise reporting, and ultimately using data and insights to refine campaign plans, save time and support prioritisation.
    • Inspiring, motivating and supporting the wider Customer Marketing team to think, act and deliver their best to execute the strategy while supporting them to achieve their professional development goals.
    • being the lead contact for our email agency, as we transition email marketing capabilities to sit in-house.
    • Proven successful experience in using strategic market and data insights to develop data-driven marketing campaigns and/or CRM strategies that drive customer conversion, loyalty, and/or retention.
    • At least 5+ years experience working with Salesforce Marketing Cloud or a similar campaign management tool.
    • 12 month FTC
    ~ ASAP start
    ~
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