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    Director of Planning and Performance - London, United Kingdom - Choreograph

    Choreograph
    Choreograph London, United Kingdom

    2 weeks ago

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    Description
    Choreograph is WPP's global data products and technology company.

    We're on a mission to transform marketing by building the fastest, most connected data platform that bridges marketing strategy to scaled activation.

    We work with agencies and clients to transform the value of data by bringing together technology, data and analytics capabilities.

    We deliver this through the Open Media Studio, an AI-enabled media and data platform for the next era of advertising.

    The role will work within the Global Product team, supporting the GroupM organisation and commerce practices within the agencies with the development of planning solutions within the platform.

    WPP and GroupM has an extensive global operational footprint, working in all the major advertising markets, with some of the world's largest brands and advertisers.

    The successful candidate will be required to work across these markets, along with the media suppliers (retailers, retail media networks, etc), and technology & data providers.

    The ideal candidate will have successfully delivered advertising and media planning products.
    Collecting business requirements and specifications for commerce media advertising and planning products.

    Collaborate with cross-functional teams including technical solutions, audience & measurement, engineering, design, data science, product solutions to ensure product success from concept to launch.

    Work closely with global, regional, and local market commerce teams to understand agency and practice requirements, identify pain points, and develop product solutions to meet their needs.

    Support product adoption and engagement by developing effective product training, documentation, and user guides.
    Apply product performance metrics, user feedback analysis, and use data-driven insights to improve product features and functionality.

    Collaborate with the development, engineering, and technical solutions teams to ensure successful development, implementation, and adoption of our products.

    Experience in technical product management

    Experience working with or for suppliers of commerce media, eRetail, and retail media networks, with a particular focus on advertising and planning technologies.

    Proven track record of developing and launching successful advertising and media planning products.
    Good experience and understanding of media performance measurement method and solutions.
    Experience with agile software development methodologies and project management tools.
    Ability to analyze and interpret data to make informed decisions.
    Most work is undertaken in English, for which spoken communications is particularly important, for demonstrations and requirements gathering.

    Choreograph is the beating heart of data inside WPP's media investment group, GroupM, the world's leading media investment company responsible for more than $60 billion in annual media investment.

    GroupM and all its affiliates embrace and celebrate diversity, inclusivity, and equal opportunity. We are committed to building a team that represents a variety of backgrounds, perspectives, and skills. We are a worldwide media agency network that represents global clients.
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