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Digital Marketing Specialist - North East England, United Kingdom - Workingmums
Description
Digital Marketing Specialist (37 hours per week, Fixed Term Contract (FTC) – Maternity Cover – 12 months)Location:
Hybrid working with Salvus House, Durham as a base
Contract:12 month fixed term contract – Maternity cover
Salary:
£34,485 - £43,107 (pro-rata) plus a discretionary bonus potential of up to 8% of annual salary
Marketing Manager
We want our people to have a great work-life balance and support flexible working in terms of a hybrid model and varying start and finish times in some teams where possible.
Wave is a leading national business water retailer helping over 300,000 customers across the UK to benefit from the non-household water market.
We're dedicated to helping businesses lower water use, be more water efficient and reduce costs – all which helped us earnWater Retailer of the Year 2021 and again in 2023.
We're committed to a happy, healthy place to work, and have a working environment which supports continuous learning and development, one where people can really flourish.
You'll find a real focus on employee wellbeing and some great benefits too. Excellent pension scheme - we will double match your contribution, up to a maximum of 5% employee contribution and 10% from Wave~ Bonus potential
~ Perkbox membership with a vast range of perks - high street savings (fashion retailers, supermarkets and restaurants), discounted cinema tickets, travel and holiday discounts and online fitness classes
~ 4x salary life assurance
~ Free onsite parking
24 days holiday rising to 26 (plus bank holidays)
~ The option to buy holidays
~Hybrid/Flexible working
~ Healthcare cash back scheme
~ Cycle to work scheme
~ Annual conference and Christmas party
~24/7 Employee Assistance Programme
~ Enhanced maternity and paternity pay
Enhanced shared parental and adoption leave
The Marketing team are responsible for promoting Wave and our services to new and existing customers across multiple channels.
The team is looking for a Digital Marketing Specialist to support Marketing Manager and wider marketing team for 12 months as maternity cover to effectively attract and engage target customer groups and identify and maximise revenue opportunities using digital channels.
We're looking for someone who's experienced in campaign planning and delivery, email and content marketing, SEO and web development.
This role will suit you if you're proactive and collaborative with a creative flair as well as analytical ability.
No two days will be the same in this role, but your main focus will be on enhancing Wave's website and driving leads or engagement through online campaigns.
Collaborating with teams across the business to devise, develop and deliver digital marketing activities that contribute to revenue growth and engagement with target groups using appropriate tools, channels and platforms.
Reporting campaign results by reviewing key metrics and analysing performance to evaluate effectiveness and ROI.Monitoring and driving regular reviews of web content to keep online information updated.
Working with Wave's marketing agency to make sure our content is optimised for search in line with our keyword strategy.
Contributing towards Wave's content strategy using insight from website analysis and third party agency.Reviewing and monitoring company and competitor website/s and contributing ideas to develop the website e.g. navigation, page components, wireframes etc.
Using content management tools to manage the website in line with content plans, brand guidelines and overall objectives.
Building relationships with teams across the business to understand their goals and help them achieve their communication objectives in a structured, on-brand and well thought out way.
Working closely with the Data Governance team to ensure all activity is GDPR compliant.Creating branded assets using the Adobe suite or MS Office.
Experience planning and delivering multi-channel marketing campaigns
Contribute towards website development requirements and drive change forward.
Array of digital marketing skills including email, SEO and content marketing.
Confident owning creation and delivery of web content using CMS platforms such as Drupal/ Wordpress
Love of data to be able to dig into campaign performance and Google Analytics to measure and improve performance.
