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    Principal Marketing Analyst - London, United Kingdom - Harnham

    Harnham background
    Description

    Job Description

    Principal Marketing Analyst (Brand)

    Up to £80,000

    Hybrid - London

    A great opportunity to join a leading marketplace for travel experiences as a Principal Marketing Analyst

    THE COMPANY

    The business is a subsidiary of one of the world's largest travel guidance platforms, supporting hundreds of millions of customers each month. This subsidiary operates as a marketplace for holidays helping its customers to have one-of-a-kind travel experiences during their time abroad. And as a business, they have been doing well and since 2020 have been growing by 50% year on year.

    With this rapid growth, the business are now in the middle of a massive expansion and are looking to hire a Principal Marketing Analyst to support their Brand team with their various needs around reporting across social media, on-site content implementations and off-site/paid tactics.

    THE ROLE AND RESPONSIBILITIES

    • Track campaigns and segment the customer base, as well as identify market trends and monitor competitors
    • Lead the creation of a tracking and measurement system for brand across the business
    • Define, measure and evaluate relevant paid media KPIs
    • Work closely with media agency analytics team to develop and implement best-in class ways of measuring the effectiveness of marketing campaigns
    • Taking the lead on brand analysis focusing on developing capability to translate data into actionable insights
    • Lead measurement of testing analysis to provide insights into true business impact
    • Being the SME for Brand Analytics in the business

    YOUR SKILLS AND EXPERIENCE

    • Proven track-record in Marketing Analytics
    • Strong experience in SQL and Data Visualisation
    • Good brand expertise - background in MMM is essential
    • Strong stakeholder management experience

    THE BENEFITS

    • Up to £80,000 + bonuses
    • Hybrid
    • London

    HOW TO APPLY

    If interested in the role please send your CV to Jordan Victor via the Apply Link below

    #J-18808-Ljbffr

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