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    Paid Media Manager - Bristol, United Kingdom - Hybrid

    Hybrid
    Hybrid Bristol, United Kingdom

    1 week ago

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    Description

    Job Description

    Paid Media Manager/Biddable Media Manager/Paid Media Specialist

    Join an international media agency as a Paid Media Manager/Biddable Media Manager/Paid Media Specialist

    Advise on Digital advertising solutions for esteemed Higher Education clients around the world

    Play a pivotal role in shaping the educational future of students worldwide as part of a globally active company

    About Hybrid:

    Hybrid is a high-growth international media agency with offices in Bristol, Philadelphia, Kuala Lumpur and Sydney.

    We provide world class media, creative, content and research to leading Higher Education institutions around the world. With our deep understanding of human behaviour, coupled with our media and creative knowledge, we produce customised advertising solutions to capture attention and turn insights into action for our clients.

    Our in-house digital agency works with our advertising partners to develop digital performance & content campaigns, tapping into our deep editorial subject matter expertise. We're intuitive and disciplined, turning ideas into action for global clients. We work with clients not for them - it's cliche but having strong relationships & delivering great results is at the heart of what we do at Hybrid.

    The Opportunity:

    We're looking for a client-facing and digital-savvy Paid Media Manager to join our multi-award-winning, education-industry leading, digital agency. We are looking for someone who is confident in taking on responsibility to deliver great results across a variety of campaigns, with a passion to develop expert knowledge within a booming industry vertical.

    This position is a key role within the current Digital team, where you'll be managing the Paid Search, Paid Social and Programmatic strategy and delivery for a range of Higher Education client briefs. We need someone who has a strategic mindset but also loves the technical aspect of Paid Media platforms.

    The role will require a strong client management skillset, being able translate digital strategy to deliver client business goals and then make it happen Experience across the full suite of Paid Media platforms is a requirement.

    The Day-to-day:

    Define client campaign roadmaps and offer a simplified pathway to achieving their objectives through wider paid media activity

    Plan, write and launch paid media campaigns that perform and provide the results required by our esteemed Higher Education clients

    Provide a consistent output of complex campaign builds, analysis and thinking outside-the-box to drive high levels of innovation

    Disciplined daily management of all paid media campaigns

    Track digital KPIs to measure campaign performance

    Produce detailed and accurate client reports, including competitor analysis

    Optimise and improve client's advertising campaigns using the Hybrid's market-leading technologies

    Support the Paid Media Director with research, insight and support around data that lead to effective cross-channel media strategies and tactics

    What you'll need:

    Experience working in an agency environment is preferable but not essential

    Strong track record of client-facing experience within the Digital Paid Media space

    Proven examples of owning and delivering process improvement projects

    In-depth technical knowledge and experience with paid social campaigns on Meta Ads, LinkedIn Ads, TikTok Ads Manager, YouTube.

    Significant tracking and reporting experience with Google Analytics and Google Tag Manager

    Excellent communication skills - comfortable presenting to clients, colleagues and large groups

    Experience running activity across Programmatic networks preferred

    What you get:

    Monthly contribution to your physical health costs (e.g. gym membership)

    Private health care

    Online training, tools, and resources, including 1:1 coaching sessions

    Paid training for career accreditations

    Internal mobility options and established career paths

    Team rewards (from your manager)

    Incentive schemes, financial advice and company pension contributions

    Friday drinks, office away days and parties

    Free fruit and a weekly breakfast/lunch

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