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    Retail Media Director - London, United Kingdom - dentsu

    dentsu
    dentsu London, United Kingdom

    1 week ago

    Default job background
    Full time
    Description

    Job Title:

    Retail Media Director

    Job Description:

    Introduction

    Dentsu is the network designed for what's next, helping clients predict and plan for disruptive future opportunities and create new paths to growth in the sustainable economy. Taking a people-centered approach to business transformation, we use insights to connect brand, content, commerce, and experience, underpinned by modern creativity.

    Purpose of the Role

    As the Retail Media Director , you will have the product expertise to manage the delivery of our eCommerce and Retail Media proposition for the large and diverse collection of clients across dentsu's go-to-market brands. You will be reporting to the Managing Partner, Affiliates and Retail Media, and you will need to have an expert understanding of the ecommerce landscape, primarily focusing on the paid activity, but also have understanding regarding organic activity and how this benefits our clients.

    Key Responsibilities

  • Providing strategies for clients to yield the greatest success from Amazon and Retail Media activity.
  • Working with partners and internal specialists to define best practices and improve processes and ensure they are carried out at appropriate intervals.
  • Ensuring internal accounts are audited regularly, identifying areas for improvement for individuals, client accounts & the department.
  • Creating and maintaining a clear team structure with established reporting lines and account responsibilities.
  • Building a team to support the growth of the product within the business.
  • Taking complete ownership of training on Amazon and Retail Media and develop a best-in-class approach to upskill other staff members in the business.
  • Feedback on errors to highlight individual, team and departmental weaknesses with the aim of providing solutions to make improvements with a target of zero revenue lost to errors.
  • Producing case studies in collaboration with our client facing brand teams for the purpose of building confidence in our product, new business pitches and winning awards.
  • Building appropriate supplier relationships to ensure that we get the best out of them, gaining key support and access to new alphas and betas.
  • Contributing to client and new business meetings, proposals, and pitches where eCommerce and Retail Media is an area of focus.
  • You will also help to drive several vitally important people-centred activities, including:
  • Ability to build relationships with, influence and inspire individuals contributing to Retail Media and eCommerce campaigns within teams through dentsu.
  • Building a team of specialists within the Retail Media channel.
  • Creating a training programme for Amazon and Retail Media activity, for both activating team and planning teams.

    • Qualifications + Skills

  • Experience in creating a training programme to improve the skillsets within the channel teams.
  • The ability to understand and audit current capabilities, tools, teams, structures, and approach across the UK, and create an overarching go-to-market proposition for the channel underpinned by a consistent, best-in-class approach to delivery.
  • Working closely the Managing Partner, Affiliates and Retail Media to understand existing requirements, identify issues and scope opportunities to drive improved service and further growth across the channels.
  • Experience with other channel leaders in the Performance Marketing CoE and beyond, including leads such as Paid Search, CRO & UX, Media Technology and Programmatic, to define and agree a clear set of processes across Retail Media and eCommerce, bringing together all elements required to deliver success in this channel into a cohesive way of working.
  • Strong stakeholder management at all levels.

    • Inclusion and Diversity

    Our diverse and inclusive culture enables our employees to bring their whole selves to work and be proud of doing so. For us, this is the foundation for great innovation which, in turn, generates better outcomes for our people, partners and communities. This is why we encourage applications from people with disabilities, and of all ages, nationalities, backgrounds, and cultures.

    We are happy to discuss flexible and agile approaches to working for all our roles – we can't promise we will be able to offer you everything you want or need but we do promise to discuss it with you openly and honestly. If you have any reasonable adjustment needs arising from a disability or medical condition to fully participate in the recruitment process, please discuss this with our recruitment teams.

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