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    Director of Brand Management - London, United Kingdom - RizeClub LinkedIn Group

    RizeClub LinkedIn Group
    RizeClub LinkedIn Group London, United Kingdom

    Found in: Jooble UK O C2 - 2 days ago

    Default job background
    Description
    NIKE, Inc. does more than outfit the world's best athletes. It is a place to explore potential, obliterate boundaries and push out the edges of what can be. The company looks for people who can grow, think, dream and create. Its culture thrives by embracing diversity and rewarding imagination. The brand seeks achievers, leaders and visionaries. At Nike, it's about each person bringing skills and passion to a challenging and constantly evolving game.
    Consumer conversations and relationships fuel the work of Nike Marketing. It's the fuel that has built one of the most recognizable brands in the world.

    Nike Marketing captures the science, art and emotion of Nike's innovations and connects them with the hearts, minds and souls of athletes.

    The pros in brand strategy, advertising, digital engagement, product presentation, consumer analytics and more foster consumer connections via channels ranging from Nike Stores to social media.

    They approach marketing in a way that only Nike can:
    taking risks, pushing boundaries and inspiring consumers to be champions.
    Description
    At Nike, we put the consumer at the center.

    Nike's Global Consumer Knowledge Center of Excellence is an established but growing team responsible for building and deepening a holistic view of Nike's consumers through data and analytics.

    We are applying those insights to drive consumer centric business growth as part of Nike's Consumer Direct Offense via the development of incredible digital and physical services and experiences for our consumers.

    We are looking for an innovative and experienced expert in the synthesis and interpretation of consumer analytics to join our Consumer Decision Science team.

    This is a unique opportunity to partner directly with both our United Kingdom Brand Marketing and Nike Direct leadership teams within one of Nike's key global cities.

    You'll be tasked with identifying opportunities to implement consumer knowledge to influence decision-making and to translate analytics and insights into action.

    This position is based at our office in London.

    The ideal candidate will have a history of developing creative and effective ways of integrating and sharing consumer knowledge and the vision and leadership skills to partner with key business stakeholders within Nike's UK business and drive improved decision-making.


    Key responsibilities:
    Synthesizing and translating complex findings into curated, relevant, and useful deliverables that drive action
    Bringing art & science together by integrating both qualitative and quantitative insights to back intuition with the science of data & analytics
    Developing an understanding of the full path to purchase for both Nike members and shoppers, providing both insights and content or channel optimization recommendations across our digital experiences, key doors, and the marketplace
    Enabling high velocity decision making for your partners by aligning priorities for fast execution, leveraging the power of the COE
    Extending best practices in identifying critical business drivers, appropriate KPI report cadence and distribution, and evaluation of the impact analytics and insights are having on business objectives
    Working with senior executive clients to understand requirements and improve opportunities to drive knowledge into action
    Implementing Consumer Knowledge capabilities to drive innovation across the business
    Qualifications
    At least 8 years of experience in a senior-level client services or decision science role in an applied analytics or quantitative marketing setting
    A background in the production of applied analytics or customer research in the context of data-driven digital marketing, digital advertising technology, or digital commerce
    Background in a related field such as statistics, econometrics, applied math, or behavioral sciences research
    Experience managing business relationships and process across multiple geographies
    A history of excellence and innovation in synthesizing complex findings, data visualization and storytelling, and client presentation and partnerships
    A good understanding of applied statistics including sampling approaches, causal modeling, time series analysis, and data mining techniques
    Ability to manage a portfolio of large research projects with multiple business stakeholders in a fast-moving setting with ambiguous requirements
    Deep experience managing multiple business priorities and executive stakeholders in an ambiguous and rapidly growing organizational setting
    Deep experience with applying analytics to digital marketing, ecommerce, and retail marketplace strategies
    Advanced degree in a quantitative or research field a plus
    NIKE, Inc. is a growth company that looks for team members to grow with it.

    Nike offers a generous total rewards package, casual work environment, a diverse and inclusive culture, and an electric atmosphere for professional development.

    No matter the location, or the role, every Nike employee shares one galvanizing mission:
    To bring inspiration and innovation to every athlete* in the world.
    NIKE, Inc. is committed to employing a diverse workforce.

    Qualified applicants will receive consideration without regard to race, color, religion, sex, national origin, age, sexual orientation, gender identity, gender expression, veteran status, or disability.

    #J-18808-Ljbffr
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