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    Senior Marketing Executive - London, United Kingdom - Sportandrecreation

    Sportandrecreation
    Sportandrecreation London, United Kingdom

    1 week ago

    Default job background
    Description
    Closing Date: 06 May 2024 | Marketing & Communications

    The Head of Commercial and Marketing is a key leadership role responsible for the commercial success and brand visibility of the organisation.

    This position requires a dynamic and strategic professional with a track record in commercial development, marketing, and brand management.

    The successful candidate will lead the development and execution of commercial strategies, ensuring revenue growth, effective marketing campaigns, and the enhancement of the organisation's overall brand presence.

    Develop and implement comprehensive commercial strategies to drive revenue growth and achieve financial targets.

    Marketing and Brand Management:

    • Lead the development and execution of the organisation's marketing plans and campaigns.
    • Manage and enhance the overall brand image and visibility, ensuring consistency across all channels.
    Build and maintain relationships with sponsors, partners, and key stakeholders to secure strategic commercial collaborations.


    • Negotiate and finalise sponsorship agreements, ensuring mutual benefit and brand alignment.

    Market Research and Analysis:

    • Conduct market research to identify trends, competitor activities, and consumer preferences.
    • Utilise data and insights to inform commercial and marketing strategies.

    Digital Marketing and Social Media:

    • Oversee digital marketing initiatives and social media presence to enhance brand engagement and reach.
    • Implement innovative digital marketing campaigns to target key demographics.
    The postholder will be expected to support the management of mutually beneficial commercial and marketing strategies with the

    National Governing Bodies:

    the British Softball Federation, the British Baseball Federation; with partners including UK Sport, Sport England, Major League Baseball, the British Olympic Association, the Mayor of London's Office; and with the Board, Senior Leadership Team and wider staff.

    Identifying initiatives and overseeing strategic planning and implementation;


    • Evaluating and monitoring activities and projects using performance indicators, including maintaining records and producing written reports;
    • Attending local, regional and national meetings, seminars and conferences;
    • Working within specific guidelines, e.g. equal opportunities, health and safety, child protection;
    • Incorporating Equity and Child Protection into development delivery and ensuring relevant actions and targets are met;
    • An extensive and successful track record in managing and developing high quality partnerships on behalf of a sports or entertainment rights holder. Demonstrable success developing and executing marketing strategies. Demonstrated experience in building and maintaining successful partnerships with sponsors, stakeholders, and external collaborators. Experience in developing and executing commercial and marketing strategies on an international scale. Advanced knowledge of digital marketing tools, platforms, and trends. Knowledge Solid understanding of brand management principles and experience in maintaining a consistent brand image across various platforms.

    A strong marketing mindset that understands the challenges of our partners and can clearly demonstrate how baseball/softball can help provide solutions.

    An ability to help unearth new commercial opportunities and support with structuring rights proposals that drive maximum value.
    A creative thinker with the tenacity and confidence to see things through to implementation and completion. Ability to bring innovative and creative ideas to commercial and marketing strategies.
    Excellent networking skills to foster positive relationships with key stakeholders and industry influencers. Modern, enlightened and embracing of diversity.

    Willingness and ability to work a flexible working week including unsociable hours (evenings and some weekends) Genuine passion for sports and a commitment to the positive impact of sports development on individuals and communities.

    #
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