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    Sales/marketing manager - London, United Kingdom - Ideal Personnel & Recruitment Solutions Limited

    Ideal Personnel & Recruitment Solutions Limited
    Ideal Personnel & Recruitment Solutions Limited London, United Kingdom

    6 days ago

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    Description

    Our market leading client has a vacancy for a Marketing Manager responsible for the management and oversight of UK and ROW external and internal marketing projects, executed with commercial and strategic acuity.

    to deliver highly innovative marketing, branding and content management, raising the profile of the company and simultaneously helping to drive new service adoptions and sales.

    Responsible for managing marketing projects, ensuring consistency of style, tone and voice across sites, platforms, and collateral
    Support and guide commercial and strategic interests of the company through unique, highly creative campaigns and collateral in collaboration with the relevant teams (downstream, upstream, distribution etc.)
    Close liaison with the Senior Marketing Manager and Client Services and Sales Managers to provide carefully targeted, unobtrusive marketing towards valuable new business pipeline prospects
    Work closely with the wider Marketing Team to effectively market intersecting services and educational campaigns in a thoughtful way that makes most sense to clients
    Work with the Digital Services team on UK and ROW marketing for services, to the benefit of international clients

    Sales and content marketing:
    liaise with the social media team with a focus on driving engagement and promoting global interests. Creation and dissemination of social collateral designed to advance the commercial concerns
    Review monthly reporting on social media to share with the wider UK Marketing team in a meaningful way

    Digital marketing:
    collation, editing and aesthetic management of any newsletters or ecomms related to new markets and global projects
    Creation and execution of online digital campaigns designed to boost the profile of new markets and global projects, especially around key industry events
    Design and maintenance of webpages supporting new markets and global projects, and copywriting of the same for style and consistency

    Event marketing:
    production of print and physical collateral for all attended events, including flyers and spec sheets. Proactively seek out and create opportunities for thought leadership on industry websites and publications, plus arrangement of speaking and seminar opportunities wherever available
    Ongoing research of general best practice via the marketing and advertising industry

    Competitor intelligence and analysis:
    compile quarterly, and build internal database, detailing developments at other UK and international distributors, countering via marketing wherever possible
    Degree or CIM qualification in marketing plus experience in a similar marketing role.
    Understanding and experience of Management of corporate identity and branding, tradeshow and event management.
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