- Be the voice of strategy in Europe, supporting the Strategy Director in delivering exciting strategy for clients and new business/ pitches
- Help clients meaningfully connect with their communities by identifying key insights (audience, brand, culture, platform) and developing subsequent strategies
- Partner with client services and new business teams to proactively identify opportunities with existing clients, spot opportunities elsewhere, and support/lead new business pitches.
- Assemble strategy into presentation materials and be comfortable presenting for senior level clients
- Conduct workshops for current and potential clients across Europe to optimise their Social Strategy
- Flexibility in strategic approach, covering the following core competencies:
- Social Strategy
- Content/ Platform Strategy
- Creative Strategy
- Influencer strategy
- Optional - social media auditing/analysis, audience refinement
- Work with the Insights team and SMMs to better understand audiences and brand activities on social media from a data perspective as well as add a strategic layer to monthly reports for key clients.
- Inform KPIs and define measurement solutions to clients.
- Work with the Creative Team to inspire and guide ideation and to make sure the creative deliveries are in line with approved strategy.
- Work with the community engagement team to ensure strategies are implementable, unearth additional insights, and optimise where required.
- Demonstrate what 'good' looks like in strategy, ensuring we have a solid range of strategy frameworks and studies to drive our work and a vast library of best practices and case studies.
- Ensure that DE&I is baked into everything we do and champion this within all strategic deliveries in the agency.
- Support with training and upskilling colleagues and clients on this service line
- A curious, proactive approach with a can-do attitude
- A collaborative individual, generous with their time and knowledge
- A team oriented professional, with the ability to work independently and self-motivated
- A keen interest in social media, digital technology and culture
- Excellent strategic thinking and analytical skills
- Excellent in both using data and creativity/ intuition to inform strategies.
- Excellent presentation and communication skills - must be competent in PowerPoint/ Keynote/ Google Slides and able to confidently lead workshops with senior clients
- Excellent research skills
- Ability to display sound logical judgement and make quick decisions as necessary
- A confident and driven individual, who can speak with authority and energy
- Good organisational and time management skills and ability to juggle several tasks at once
- Excellent interpersonal skills, and the ability to effectively communicate information and ideas in written and verbal format
- Proven strategy experience in a social media, creative agency, platform or brand
- Experience working for global clients
- Strong experience working alongside new business teams in pitches, and a proven record of helping unlock additional revenue from clients via strategic opportunities
- Up-to-date and current knowledge of social networks, social tools and social media trends
- Solid experience with quantitative and qualitative performance metrics and insights
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Senior Social Strategist - London, United Kingdom - The Social Element
Description
What You'll Do
About You
Requirements
Benefits
Please note these benefits are for UK based employees only
Remote/Flexible working (with access to a co-working space/occasional travel)
33 days of holiday (including the bank holidays)
Birthday off
Annual Occasion Day off for an important event (eg moving house, getting married)
1 Volunteer day off
Flexible Fridays (Working half day)
Eye care: Contributions towards eye tests and glasses
Enhanced sick pay: 4 weeks full pay, 4 weeks half pay
Enhanced family friendly policies
Employee Assistance Programmeand wellbeing support
Access to our discounts website