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    Product Marketing Manager - United Kingdom - Sinch Sweden AB

    Sinch Sweden AB
    Sinch Sweden AB United Kingdom

    6 days ago

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    Description

    Do you love authentic teams and product-led startups but want to flex your marketing muscles at scale? Join Sinch CPaaS We are seeking a passionate and proven highly skilled Product Marketing Manager to join our hardworking CPaaS product marketing team. Reporting to our VP of Product Marketing, you will play a critical role in driving the success of our Developer Experience initiatives. Yyou will own the product marketing strategy for developer-focused APIs, starting with our SMS offering. You are a strong collaborator who enjoys rolling up your sleeves on messaging, positioning, campaigns, and enablement. This role will partner closely with Marketing, Product, and Sales to support both self-serve and developer-focused initiatives that drive continued growth for Sinch.

    Responsibilities:

    Define and implement a cohesive marketing strategy that positions Sinch as a leader in messaging and email APIs for developers

    Product Positioning and Messaging: Collaborate with cross-functional teams, including Product Management and Engineering, to define and refine product positioning and messaging for developer-focused initiatives. Clearly articulate the value proposition of our CPaaS platform to developers.

    Create and maintain a full set of product marketing collateral for Sinch developer products, including updated messaging, positioning, and personas

    Develop product content for external and internal audiences, such as website pages, blog posts, one-pagers and community materials

    Competitive analysis, consistently stay aware of the competitive market, forces and opportunities.

    Collaborate with cross-functional teams for go-to-market planning, product strategy, marketing campaigns, sales enablement and more

    Drive net-new user acquisition as well as cross-sell within our existing customer base

    Launch new product features and identify new ways to drive engagement for existing features

    Advocate for our customers and become an authority on our competition to ensure our products our accurately positioned in the market

    Measure, analyze and optimize programs to deliver better business outcomes

    5+ years in product marketing at technology companies

    Experience marketing and selling to developers is preferred

    Phenomenal collaborator who can bridge the gap between product, marketing and sales team

    Critical thinker with excellent writing and presentation skills

    Strong analytical skills and ability to develop recommendations based on product, customer, and market data

    Willingness to learn and demo our products

    Comfortable working with a distributed team that spans multiple regions and time zones

    Ability to travel if needed

    Have a sense of humor

    • At Sinch, we believe in fostering a supportive and innovative work environment where employees can thrive and contribute to the success of our cutting-edge communication platform. As the Developer Experience Product Marketing Manager, you will have the opportunity to play a critical role in expanding Sinch's footprint in the CPaaS industry while working with a talented and dynamic team. If you are a motivated, relationship-oriented professional with a passion for technology and communications, we encourage you to apply and be a part of our journey to shape the future of communications.
    • Private Healthcare Plan
    • Pension Plans
    • Work From Home
    #J-18808-Ljbffr
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